Beginner Archives - Product Academy

Hypothesis-Driven Product Management

The training is designed to help you understand the theory in a simple way and to then apply this knowledge directly in practical exercises.

Economics 101

Have you ever had a fantastic product idea and the best value proposition, but failed to convince investors, the C-suite and shareholders? Are you lacking a solid business background that allows you to talk numbers with your CFO, truly understand your business model and cashflow? You are not alone. Many product people feel savvy when […]

Product Marketing Bootcamp

Level up your product marketing program in just 6 hours Product Marketing can get diluted and struggle to prove its impact as your company grows. Between positioning, go-to-market, engagement campaigns, sales enablement and ad-hocs, how can Product Marketers at scale-ups ensure they move the needle on the right things? In this course, you’ll get tailored […]

Setting Up Product Marketing

Do we need to hire a product marketer? Product Marketing accelerates growth while sharpening your product strategy and market fit. But how exactly does it work, and when is the right time to bring a PMM in? In this organisational build vs hire session, we’ll learn more about what the role involves, when to bring […]

Hypothesis-Driven PM in B2B

Build – Measure – Learn. It all sounds so simple in theory. Yet so many of us are trapped in some sort of feature factory. This online course is focused on one of the hardest and most valuable skills in product: asking smart questions, framing them as hypotheses and deciding which experiments and opportunities to pursue. […]

B2B PM Masterclass

B2B – Same same, but different “Just A/B test it!” – Sounds nice in theory. In B2B, however, many B2C discovery methods are not equally applicable. You need to avoid over-customization, yet still include your customers’ opinion. You want to share your roadmap, without revealing too much… This online B2B PM Masterclass is addressing many […]

Product Discovery in B2B

Diescovery tools and techniques that really work in B2B Product managers are supposed to deliver value both for the business and the customers. In order to do so, you need to truly understand the pain points and challenges your customers are facing. If we don’t test our solutions in a lean way, we might end […]

LevelUp! Mentoring

a unique 6-months mentoring program with condensed workshops and 1:1 coaching by experienced product leaders from Google, Zalando and more

Coaching Fundamentals

Do you want to gain more confidence when coaching others? be a more effective sparring partner for your people? build a culture of trust and autonomy? empower your talents to make conscious decisions? We’ve got you covered! Our Coaching Fundamentals Program will help you feel more confident in your role as a product leader while […]

PM Boost Program

Accelerate your learning curve and boost your product career with an impactful combination of workshops and individual mentoring! This program will help you take better decisions in product and set up your team for dual-track discovery and delivery. DOWNLOAD CURRICULUM For Whom? This program is for you if… you would liket to transition to […]

OKRs for Product People

Learn how to make OKRs work – including 50 min individual coaching! Building products by using agile principles is an effective way to grow a business. There’s no shortage of frameworks helping us to structure our development processes this way. But all too often, we tend to focus on merely producing more output (aka features) […]

Jobs-to-be-Done in Practice

The training is designed to help you understand the theory of jobs-to-be-done in a simple way and to then apply this knowledge directly in practical exercises. Learn how to interview internal and external customers to create products people love.

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