Outcome-based Product Management

2 Days

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Outcome-based Product Management

Outcome-based Product Management


Tanja Lau


In-house Outcomes Product Development Strategy

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Our most popular 2-day course!
Outcomes over output! More and more companies are trying to shift the mindset towards a more outcome-based way of working - and we could not be happier about it! However, in the last five years we have witnessed a major challenge in many organisations: they often lack the basics!
There is no shared definition of what outcomes actually are or how to work with them.
PMs, POs and even product leaders often lack the experience of formulating actionable and condensed hypotheses that are connected to key outcomes and metrics.
In this condensed two-day workshop the participants will acquire tools and frameworks to start working with hypotheses on a daily basis, to prioritise in an outcome-driven way and to also re-frame their roadmaps based on outcomes.
We have trained hundreds of PMs at companies like Google, Swisscom, Just Eat Takeaway.com and more with this program. You can upskill your product org in a fast way, too!

Who is this workshop for?

Product managers, product owners, product leaders (like Head of Product, CPOs) and other product people or stakeholders who would like to work in a more hypothesis-driven and outcome-based way.

We are offering this course for max. 12 participants per class. For bigger product organisations it is possible to work with several cohorts or with selected ambassadors from different teams.

What we will achieve

    • Participants will bring their own hypotheses and complete pre-readings and prep work before class.
    • In class we are going to refine selected hypotheses from the homework.
    • We will include case studies to practice working with selected prioritisation methods like Opportunity-Solution Trees.
    • There will be plenty of time for questions and real-life examples.

When and where?

This course is currently only offered as in-house workshop either onsite or remotely. If you are interested in taking your product team to the next level, feel free to get in touch and we will gladly create a customized offer for you. Looking for an open course? In case you would like to register for the waitlist and be the first to know about the next open workshop edition, please reach out via our contact form.  


All participants will receive a Product Academy Certificate for this course.  

Course Language

This workshop can be offered in English or German.      

Our Main Teachers

Tanja Lau

Gründerin der Product Academy

Mit der Gründung der Product Academy verbindet Tanja ihre Leidenschaft für kontinuierliches Lernen mit ihrem beruflichen Hintergrund als Product Leader. Als Gründungspartnerin von Start-ups in München, Madrid und Zürich hat sie wertvolle unternehmerische Erfahrungen gesammelt, die sie in ihren Kursen und als Speaker bei verschiedenen Anlässen weitergibt. Zuvor war sie als Senior Consultant bei Unic […]

Price : CHF

Max Availability : 12

Typology : English German