<class="font-claude-response-body break-words whitespace-normal" dir="ltr">Whether you're expanding into a product builder role from engineering or design, or looking to build a strong foundation for your career as a PM, this condensed two-day masterclass will get you there. <class="font-claude-response-body break-words whitespace-normal" dir="ltr">AI has removed the bottleneck around delivery in many companies, now it is more important than ever to have a structured and lean process when it comes to deciding what to build next.  <class="font-claude-response-body break-words whitespace-normal" dir="ltr">This workshop gives you the tools and frameworks to start working with hypotheses daily, prioritise in an outcome-driven way, and reframe your roadmap around outcomes rather than output. A follow-up call gives you space to come back with questions once you've started applying these frameworks at work. <class="font-claude-response-body break-words whitespace-normal" dir="ltr">We've trained hundreds of product people — PMs, but also engineers, designers, and other product builders — at companies like Google, Swisscom, Just Eat Takeaway.com and more. You can upskill your product org fast, too.

   

Who is this workshop for?

Product managers, product owners, and product leaders (Head of Product, CPOs) — as well as engineers, designers, and other product builders moving into decisions about what to build and how to validate it. If your role increasingly involves prioritisation, hypothesis-forming, or roadmap decisions, this workshop gives you the foundation to do it well.

 

We cap each class at 12 participants. For bigger product organisations, we can run several cohorts or work with selected ambassadors from different teams and disciplines.

What we will achieve

• • Participants bring their own hypotheses and complete pre-reading and prep work before class.
  • In class, we refine selected hypotheses from the homework together.
  • We work through case studies to practice prioritisation methods like Opportunity-Solution Trees.
  • There's plenty of time for questions and real-life examples from your own context — whatever discipline you're coming from.

 

When and where?

• • The next 2-day workshop is taking place online on these dates:
    • • October 12, 2026 from 8.45 till 16.00 CET
      • and October 15, 2026 from 9.00 till 14.30 CET online. The follow-up call is scheduled for January 14, 2027 from 10.00 til 11.00 CET.
     

Secure your spot  Sign up for our waitlist for future editions If you'd like to bring your entire product team — PMs and adjacent roles alike — to the next level, get in touch and we'll create a customized offer for you. The next open edition is planned for 2027.  

What is included?

• Two interactive workshop days (online)
• A follow-up call for questions once you've started applying the learnings
• A buddy system within the class
• Prep material for your individual homework (~3 hours total)
• Digital handout with the key frameworks, templates and learnings
• Digital course certificate

Investment

• • Crew Rate - CHF 990 (excl. VAT): If one of our trainers or mentors works at your company, you are eligible for the reduced Crew Rate. You can indicate this in the application form.

   

• • Regular rate - CHF 1'490 (excl. VAT)

    Apply now!      

Certificate

All participants will receive a Product Academy Certificate for this course.  

Course Language

This workshop runs in English. As in-house training, we can also offer it in German.   Apply now!   Sign up for our waitlist for future editions