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Product Discovery in B2B

Product Discovery in B2B


Julia Bastian


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Diescovery tools and techniques that really work in B2B
Product managers are supposed to deliver value both for the business and the customers. In order to do so, you need to truly understand the pain points and challenges your customers are facing. If we don't test our solutions in a lean way, we might end up wasting our limited time and budget on delivering features nobody will be using... Continuous discovery will help structure and explore both the problem and the solution space. However, product discovery in B2B comes with its own set of challenges: Due to the limited number of customers it is often hard to run statistically significant A/B tests. Talking to the same clients over and over again can limit your insights and you are constantly at risk of over-customizing your product. In this hands-on workshop, Julia Bastian will share tools and techniques that are suited for B2B discovery. She will teach you how to derive actions from the insights you generate and who is supposed to take part in your discovery efforts.


This course is currently only offered as in-house workshop. If you are interested in taking your product team to the next level, feel free to get in touch and we will gladly create a customized offer for you. In case you would like to register for the waitlist and be the first to know about the next open workshop edition, please reach out via our contact form.    

Who is it for?

Product managers, product owners, product leaders (like Head of Product, CPOs) and other product people working in B2B interested in improving their discovery skills.

Key Take-aways

Avoid wasting resources by first discovering the right thing to build.  

What We Will Achieve

  • Tools and techniques to run quick and efficient discovery in B2B
  • Examples and cases from B2B context
  • How to drive cross-functional continuous discovery in your team


All participants will receive a Product Academy Certificate for this course.    

Course Language

This workshop will be held in English as soon as there is one participant who is not speaking German or prefers the workshop to be held in English.       <  

Our Main Teachers

Julia Bastian

VP of Product at Alasco

Julia is working as VP of Product at Alasco, a fast-scaling prop tech startup in Munich. Her passion in proudct is discovery, and she brings a large toolbox of product and innovation frameworks to the table. In her previous job as innovation consultant she supported various customers in the finance, automotive and travel industry in […]

Price : CHF

Max Availability : 10

Difficulty : Beginner Intermediate

Location : online