LevelUp! Leadership


3 months

per person /

starting at CHF 2'490

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LevelUp! Leadership

LevelUp! Leadership


Tanja Lau



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LevelUp! Leadership 2022

LevelUp! Leadership 2022

Info Brochure

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Would you like to apply for a leadership position in product soon and gain confidence and credibility for this next step in your career? Or have you recently been promoted to Head of Product and would like to set yourself up for success? Perfect! You've come to the right place. Our mentoring program is a unique opportunity to speed up your learning curve and avoid all the rookie mistakes.Learn from the best at Google, Booking.com, Airbnb or Amazon in a family-like atmosphere. Two offsites in the Swiss mountains combined with an online workshop day as well as 1:1 mentoring and coaching will prepare you to be a better product leader and increase your chances to get promoted. ONLY ONE SPOT LEFT!  

For Whom?

This program is for you if...
  • you are a (senior) product manager with about 3+ years of experience
  • you would like to become Head of Product / lead a group of product managers in the near future
  • you have recently been promoted to a leadership position and would like to feel more confident in this role

Trainer Crew

Our trainers, mentors and coaches are experienced product leaders who practice the art of product management at companies like Google, Trivago, Booking.com, Airbnb and more. Please check the trainer section on this page to see the complete line-up.  

What's included?

  • two weekend offsites in the mountains (1h from Berne) including accomodation and food
  • an online workshop day
  • two individual coaching sessions
  • four individual mentoring sessions
  • a buddy to team up with in class
  • preparation material for each workshop (including articles, videos and exercises)


You are in for a total of 9 interactive workshop sessions filled with the latest practices in lean product management, including topics like:
  • Product Strategy
  • Hiring & Coaching Product People
  • Economics & Finance Brush-Up
  • Entrepreneurship in Product
  • Product Ethics
  • Structuring & Scaling Your Product Org
  • Building Learning Organizations
  • Self-Care for Product Leaders



  • Offsite 1: April 8-10, 2022
  • Remote Workshop Day: May 10, 2022
  • Offsite 2: June 24-26, 2022

Please note that the prep work will start about 4-6 weeks before the first offsite.

APPLY BY DEC 15, 2021



CHF 2'490 - special scholarship rate
We are on a mission to foster diversity in product and offer partial scholarships to support especially women and start-ups. With a partial scholarship you are saving over CHF 2'400 on the regular corporate price. In addition, you can apply for the  Boost Program by Digital Switzerland. This way, several students have been able to secure additional CHF 1'000 of funding for their tuition. Your application for this grant is indepentend from Product Academy and there is no guarantee from our side you will get it, but it is worth a try 🙂

CHF 3'400 - Supporter Rate (excl. VAT)
If somebody from your company is supporting the program as trainer, mentor or coach, you are entitled to a reduced corporate rate of CHF 3’400 excl. VAT.

CHF 4'900 - regular corporate price (excl. VAT)
This is the unique learning experience included in the price (excl. your individual travel costs and alcoholic beverages):
  • two weekend offsites in the mountains (1h from Berne) including accomodation and food
  • an online workshop day
  • two individual coaching sessions
  • four individual mentoring sessions
  • a buddy to team up with in class
  • preparation material for each workshop (including articles, videos and exercises)

Requirements & Application

WE ONLY HAVE ONE SPOT LEFT! All our trainers and coaches are dedicating a lot of passion and time to this program. Therefore, we expect our participants to make the most out of this great opportunity. The learning experience highly depends on your preparation and active participation in class. Here is how you apply and what we ask in return:

  • Be able to attend both offsites in person.
  • Complete all reading and homework assignments prior to the course (expected workload about 8 to 12 hours per month). We take this very seriously and certain parts of the workshop days might only be available to students who sent in their assignments in time.
  • Coordinate and attend your coaching and mentoring sessions by yourself (remotely or in person, depending on your coach and mentor)
  • Active participation in class.
The application process includes filling out an online form and answering several reflection questions in written form or via video.



Our Main Teachers

Tanja Lau

Founder of Product Academy

At Product Academy, Tanja is combining her passion for continuous learning with her professional background as product leader. As founding partner of start-ups in Munich, Madrid and Zurich, she has gained valuable entrepreneurial experience which she passes on in her classes and as public speaker on various occasions. She was listed among the top 50 […]

Kristina brings 11 years of digital experience to her current role as CEO at Nuri, an online bank based in Berlin. At the beginning of her career, Kristina worked as Mobile Consultant and Account Manager for Aperto Move and icon mobile, building up mobile strategies and creating innovative mobile solutions for major clients in the […]

Chiedza Muguti

Head of Product at Penta

Chiedza is a committed and motivated servant leader of high performing product teams that continuously deliver successful outcomes based on collaborative ways of working and creative solution driven thinking. She is an assiduous Product Leader adept at growing and coaching teams in established corporates and scaling organisations, developing and implementing end to end organisational processes; […]

Albert Dias

Product Manager at Google

Albert began his career by building award-winning digital products for companies like Adidas, Emirates and Mercedes. In 2008, he co-founded a $100mn travel e-commerce company, where he served as its Chief Product & Technology Officer. In 2020, he joined Google to manage ML products for the world’s largest video sharing platform – YouTube.

Dominique Jost

Head of Product at Doist

Prior to his current position as Head of Product at Doist, Dominique has been with Scout24 Switzerland for 14 years, leading the product organization consisting of multiple cross functional, agile and international teams. With a background in software engineering, he started out writing code for Immoscout24.ch, and gradually transitioned into different leadership roles in engineering […]

Jack Berglund

ex-CPO of Doodle

Jack loves building great products that improve people’s lives and enjoys solving problems and overcoming difficult challenges. As a product leader, he believes that: great products don’t happen by accident, you can never be too customer focused and that purpose is ultimately what drives teams to achieve greatness. In the past, he served as CPO […]

Yves Studer

Head of Consumer Segment at Homegate.ch

Yves works for Switzerland’s largest real estate platform homegate.ch at Tamedia. He started as a Senior Product Manager, then transitioned into the role of Head of Product Management and now leads the B2C segment. Whether it is being a co-founder in startups or as a consultant for SPI-listed corporations, he is passionate about building commercially […]

Sascha Kropf

Head of Global PM at Belimed

Sascha studied mechanical engineering and has worked in various roles in product development, including Head of R&D and Head of Product Management. With more than 20 years of experience in the B2B and MedTech sector with teams in Switzerland, Germany, USA and China, he has developed a wide range of tools. In addition to team […]

Vanaja Sriskandarajah

Director of Product at Billie

Vanaja is a fin-tech enthusiast, with over 10 years of banking and financial services experience. She currently leads the product team at Billie, which is aiming to revolutionize the B2B financing space. Prior to that, she was shaping the premium cards and insurance offering at N26 and helping it scale from a start-up to a […]

Tobias Quelle

Head of Product at Digitec Galaxus

Tobias is a strong operations professional with a Diploma in Business Administration focused on Strategic Management and Business Development from HTWG Konstanz University of Applied Sciences. He is skilled in e-commerce business development, agile leadership, leading consumer-focused cross-functional teams, user experience, online marketing, category management and passionate about applied machine learning use cases.

Saurabh Dagia

Principal Product Manager at Amazon

Dagia has 15 years experience solving for customer problems working in fast paced environments across the world. He has worked with companies of varying sizes from startups to industry leaders such as Amazon and Procter & Gamble. At Amazon, Dagia has led product teams across different problem spaces such as Seller tools, Alexa Shopping, and […]

Regula Marti

Head of News Product Management at Tamedia

Regula is a product manager in the media industry, passionate about being in the intersection of technology, journalism and engaged users. She currently leads the product team for the news sites of Tamedia, including Tages-Anzeiger, Berner Zeitung and Tribune de Genève. She has been with the company for over 5 years, working in various product […]

Noam Ben-Haim

Senior Director Booking.com

Ben Haim currently serves as Senior Director Marketplace at Booking.com in Amsterdam. Prior to that, he has been with Google between 2007 and 2019, in Zurich since 2008. His last position at Google involved leading the Flights and Packages product teams. Before, Ben Haim worked on Google Maps, leading all the directions related product, including […]

Nina Schneider

VP of Product at Sherpany

A product management leader with a background in business strategy and international relations, Nina is currently working as VP Products at Sherpany, a global software company helping enterprises solve the meeting madness. In her previous roles at Appway she was in charge of go-to-market and before that built and institutionalized product management during the company’s […]

Iulia Nastasa Jacobsson

Head of Product at Beekeeper

Iulia brings experience from internships at Google and product manager jobs at ricardo and FIFa to her current position as Head of Product at the fast-growing startup Beekeeper.

Hélène Mory-Levert

Head of Product at Zenjob

Hélène recently joined Zenjob as Product Leader for Machine Learning and Customer Journey. Prior to that, she has been driving product at Delivery Hero and in Zalando’s Sizing team, discovering and launching innovative machine learning based size guidance that helps customers find the right size online. She has been an advocate of machine learning based […]

Cosima Lefranc

Head of Product at TestingTime

Cosima doesn’t just talk the talk, she walks the walk. She develops great technological products, which are both desired and bought by customers. She ensures the success of the product and new product features as well as sustains the success by talking regularly to the users. With a dual background in Business Intelligence and Quantitative […]

Diogo Coutinho is a Product leader with extensive experience in consumer and B2B products, having worked for large and medium-sized companies, as well as startups. Past companies include Telefonica, Shell, Three UK, the JUST EAT Group and Adevinta. He’s currently the CPO of CloudCall, leading the Product and Technology functions, setting the vision, strategy and […]

Alexandru Bleau

Head of Alternative Monetization at Trivago

Alex is a seasoned product manager with over 8 years experience, currently working at trivago on personalisation topics. He has worked on or built advertising products, online services, mobile apps and games and physical, educational and travel products. He’s also had the chance to experience working at companies with 2, 20, 200 and over 1000 […]

Andrew Martinez-Fonts

Group PM at Contentful

Andrew is a veteran product manager and product leader with experience at Bay Area companies like Yelp, eBay, Prosper, and Silver Spring Networks. He has a degree in Product Design from Stanford University, and spent the first five years of his career as a digital product designer at various agencies. In 2016, Andrew moved from […]

Aude Morandi-Tinguely

Director of Product at Scout24

After a career start in management and marketing, Aude moved into digital product management 5 years ago. She is currently Director of Product at Scout24, responible for anibis where she is leading three cross functional product teams, and line managing four direct reports. Her approach to work as a product leader and life as a […]

Alexandra Lung

VP of Product at Signaturit

Alexandra is a product leader and a digital transformation expert who’s been in the game for more than 10 years.Originally from Romania where she worked as a consultant in new business launch. Previously held positions in marketing, communication, product strategy and development and consulting in digital transformation. She’s been building products for years touching various […]

Price : starting at CHF 2'490 CHF

Max Availability : 12

Difficulty : Intermediate

Location : online & mountain offsite 1h from Berne

Typology : English