Hypothesis-Driven Product Management


6 hours

per person /

starting from 490

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Hypothesis-Driven Product Management

Hypothesis-Driven Product Management


Tanja Lau


Agile Product Management Product Discovery Strategy

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I attended the Hypothesis-Driven Workshop with my team. Thanks to the mix of theory and practical exercise, I significantly strengthen my knowledge on how to structure hypotheses: from ideation, prioritisation and execution of the hypothesis with the highest value for the business. I recommend every product team to take part on this workshop if you wish to elevate your overall skills. After this training, we have required every team to start anything from hypothesis and


Ich habe an einem Workshop mit Tanja zu "Hypothesis-Driven Product Management" teilgenommen. Der Workshop war kurzweilig und ich habe viel gelernt. Vielen Dank dafür! :)


Ich bin über eine Empfehlung zu Tanja in die Product Academy gekommen und habe an einem Ein-Tages Workshop teilgenommen. Ich war sehr begeistert von dem Workshop und konnte viel lernen. Tanja hat einen sehr ganzheitlichen Blick auf Produktmanagement und bringt viele Aspekte des Changemangements mit ein. Neben den Inhalten des Kurses, war auch der Austausch mit den anderen Teilnehmern sehr wertvoll und durch Tanjas gutes Netzwerk verknüpft sie ihre Teilnehmer auch nachträglich noch und schafft damit einen extremen Mehrwert. (Head of Product bei Alasco)


Top workshops, very enthusiastic, good mix of teaching and interactive sessions! (Product Manager Alasco)


A handy framework on how-to Manage your Products. Tanja coaches you in a super interesting and sympathetic way through an exciting day. The tools we used during the workshop weren't new. However, at least to me, they seem much more approachable after the workshop. Thank you, Product Academy. Thank you, Tanja.


Such condense, high quality materials! Tanja is a great sparring partner for the art of product management, and she has practical knowledge & experience to keep our feet on the ground. I learned a lot in just one day about how to develop my product with scientific approach that is hypothesis-driven product management. I would not hesitate to book another training with her!


The workshop by Product Academy was a genuine experience with high business value. Tanja Lau is a lovely facilitator for digital business and a very passionate ambassador for product team topics. It was very inspiring and in the end I went home inspired with a bunch of good, practical examples. Thank you! (Product Manager at hd digital)

Build – Measure – Learn. It all sounds so simple in theory. Yet, so many of us are trapped in some sort of feature factory. This online course is focused on one of the hardest and most valuable skills in product: asking smart questions, framing them as hypotheses and deciding which experiments and opportunities to pursue. Learn more about how to uncover risky assumptions and set your team up for successful dual-track product management of discovery and delivery. We will discuss how to work with hypothesis on a daily basis, how to trigger relevant decisions and how to contribute to transforming your company into a learning organization. Our homework assignment and pre-reading material will help us maximize the value we create in class.  

Where & When?

The next editions of this course (with 12 students max each) are taking place on
  • August 19, 2024 - 9.00 - 16.30 CET
The workshop takes place remotely via zoom. BOOK THIS COURSE

Who is it for?

Product managers, product leaders (like Head of Product, CPOs) and other product people interested in escaping the feature factory and finding product-market fit by asking the right questions.

Key Takeaways

  • how to write useful hypotheses
  • how to prioritize hypotheses by dealing with risk and assessing opportunities
  • introduction to dual-track discovery and delivery
  • how to choose the right experiment for your hypothesis

What we will achieve

  • Acquire a systematic framework for working with hypothesis-driven product management
  • Heighten your awareness of the importance of asking the right questions in the right way
  • Learn how to improve your team setup
  • Discuss ways to work towards building a learning organization

Hands-on exercises

  • including one homework assignment and pre-reading material
  • writing hypotheses and setting up a hypothesis backlog
  • working on real examples from your company
  • choosing experiments based on hypotheses

Individual Follow-up Coaching Option

To maximize the value of this course for your organization, we offer an additional follow-up coaching (60 minutes, remote) just for you or your team a couple of weeks after the course. That way, you get to ask all the questions that might have popped up once you tried implementing what you learned in this course. We are going to contact you to set the specific date for your individual follow-up. The follow-up coaching is available for CHF 290 and includes 30 minutes of preparation for your specific questions or documents (sent upfront) and 60 minutes of remote coaching via video call for you or your entire product team.


All participants will receive a Product Academy Certificate for this course.


Regular Ticket: CHF 590 (excl. 8.1% VAT) Early-Bird Price (until May 31, 2024): CHF 490 (excl. 8.1% VAT) For team discounts and in-house options, feel free to get in touch.


The workshop includes short coffee breaks and a 1h lunch break which can be spent for online networking with the other participants or on your own.

Course Language

As soon as there’s one participant enrolled who is not speaking German, the entire workshop will be held in English. All the slides and materials are in English anyway.



Our Main Teachers

Tanja Lau

Founder of Product Academy

At Product Academy, Tanja is combining her passion for continuous learning with her professional background as product leader. As founding partner of start-ups in Munich, Madrid and Zurich, she has gained valuable entrepreneurial experience which she passes on in her classes and as public speaker on various occasions. She was listed among the top 30 […]

Price : starting from 490 CHF

Max Availability : 6

Difficulty : Beginner Intermediate

Location : online

Typology : English German