Economics 101

6 hours

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Economics 101

Economics 101


Sascha Kropf


Economics Leadership Strategy

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Have you ever had a fantastic product idea and the best value proposition, but failed to convince investors, the C-suite and shareholders? Are you lacking a solid business background that allows you to talk numbers with your CFO, truly understand your business model and cashflow? You are not alone. Many product people feel savvy when it comes to discovering desirability and ensuring feasibility, but are less confident when it comes to business modeling and reporting. In this workshop you’ll dive into relevant financials and economic models that will help you create a sustainable business.  

Where & When?

This course is currently only offered as in-house workshop. If you are interested in taking your product team to the next level, feel free to get in touch and we will gladly create a customized offer for you. In case you would like to register for the waitlist and be the first to know about the next open workshop edition, please reach out via our contact form.  

Who is it for?

For all product people and entrepreneurs, with a strong focus on product managers and product owners. No specific knowledge required.  

Key Takeaways

  • Learn how to drive decision using financial tools
  • Create a solid economic basis to challenge and optimize your product ideas
  • Gain a basic understanding of the tool set to convince your stakeholders

What we will achieve

  • Learn how to differentiate between cashflow, business plan and business model, and why all of them are important
  • Find out how to communicate effectively with C-level executives and other stakeholders when it comes to financial topics.
  • Learn how unit economics can help you with your customer segmentation and product-market fit.
  • Get tips and tricks on how to navigate the financial jungle without getting lost and how to avoid stumbling blocks and focus on case related important numbers.

Pre-reading material and hands-on exercises

  • Pre-reading material on the most important KPIs and how / when to use them
  • A case study that helps you to think like an investor and determine the viability of a business
  • Understanding how to work with leading and lagging indicators
  • Learn how to read a P&L statement with examples for B2B and B2C


A Product Academy Certificate for this course can be requested after attending the course.      

Course Language

As soon as there’s one participant enrolled who is not speaking German, the entire workshop will be held in English. All the slides and materials are in English anyway.  

Our Main Teachers

Sascha Kropf

Head of Product Management at EAO

Sascha studied mechanical engineering and has worked in various roles in product development, including Head of R&D and Head of Product Management. With more than 20 years of experience in the B2B and MedTech sector with teams in Switzerland, Germany, USA and China, he has developed a wide range of tools. In addition to team […]

Price : CHF

Max Availability : 6

Difficulty : Beginner Intermediate

Location : online

Typology : English