The training is designed to help you understand the theory of jobs-to-be-done in a simple way and to then apply this knowledge directly in practical exercises. Among other things, you will learn why the customer’s progress is the most important idea behind JTBD. How can you capture the idea of customer progress and how should you run customer interviews which lead to insights that will shape your product? Furthermore, you will learn how to discover what prevents people from using new products and how to deal with it. All these actions will enable you to create a great value proposition that attracts customers and forms the basis for your product success.
Where and when?
March 22, 2022 from 8.30 – 12.30 CET
The course takes place remotely via zoom and includes interactive elements.
Who is it for?
Everyone who is actively involved in designing & building products and wants to ensure that their products meet real customer needs.
- Why the customer’s progress is the most important idea behind JTBD
- How to discover what progress means from the customer’s point of view
- How to identify the various forces that can prevent customers from using your product or attract them to use it?
- How to create a persuasive value proposition that attracts customers without writing a single line of code
Regular Ticket: CHF 490
Early-Bird Ticket (until December 31, 2021): CHF 450
Philipp Krehl, Principal Product Manager at Zalando in Berlin