Tanja Lau

Founder of Product Academy

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Tanja Lau

At Product Academy, Tanja is combining her passion for continuous learning with her professional background as product leader. As founding partner of start-ups in Munich, Madrid and Zurich, she has gained valuable entrepreneurial experience which she passes on in her classes and as public speaker on various occasions. She was listed among the top 50 Women in Product in Europe in 2020 and successfully coached product managers and teams at companies like Google, Swisscom, Migros Online and more. Prior to founding Product Academy in 2019, she worked as senior consultant for Unic as well as Head of Product for siroop, a former marketplace in Switzerland. She loves to take on pet projects such as being Head of Marketing for TEDxZurich 2015 or launching non-profit initiatives. In 2017, she founded the local ProductTanks Bern and Zurich for Mind The Product and is driving diversity in product with her mentoring program LevelUp. Like Alice in Wonderland, Tanja usually thinks of “as many as six impossible things before breakfast” and can’t go one day without eating chocolate.

Teacher courses reviews

Tiziano-Hypothesis-Driven Product Management

I attended the Hypothesis-Driven Workshop with my team. Thanks to the mix of theory and practical exercise, I significantly strengthen my knowledge on how to structure hypotheses: from ideation, prioritisation and execution of the hypothesis with the highest value for the business. I recommend every product team to take part on this workshop if you wish to elevate your overall skills. After this training, we have required every team to start anything from hypothesis and

Matthias-Hypothesis-Driven Product Management

Ich habe an einem Workshop mit Tanja zu "Hypothesis-Driven Product Management" teilgenommen. Der Workshop war kurzweilig und ich habe viel gelernt. Vielen Dank dafür! :)

Julia-Hypothesis-Driven Product Management

Ich bin über eine Empfehlung zu Tanja in die Product Academy gekommen und habe an einem Ein-Tages Workshop teilgenommen. Ich war sehr begeistert von dem Workshop und konnte viel lernen. Tanja hat einen sehr ganzheitlichen Blick auf Produktmanagement und bringt viele Aspekte des Changemangements mit ein. Neben den Inhalten des Kurses, war auch der Austausch mit den anderen Teilnehmern sehr wertvoll und durch Tanjas gutes Netzwerk verknüpft sie ihre Teilnehmer auch nachträglich noch und schafft damit einen extremen Mehrwert. (Head of Product bei Alasco)

Markus-Hypothesis-Driven Product Management

Top workshops, very enthusiastic, good mix of teaching and interactive sessions! (Product Manager Alasco)

Mark-Hypothesis-Driven Product Management

A handy framework on how-to Manage your Products. Tanja coaches you in a super interesting and sympathetic way through an exciting day. The tools we used during the workshop weren't new. However, at least to me, they seem much more approachable after the workshop. Thank you, Product Academy. Thank you, Tanja.

Younyoung-Hypothesis-Driven Product Management

Such condense, high quality materials! Tanja is a great sparring partner for the art of product management, and she has practical knowledge & experience to keep our feet on the ground. I learned a lot in just one day about how to develop my product with scientific approach that is hypothesis-driven product management. I would not hesitate to book another training with her!

Marlon-Hypothesis-Driven Product Management