Tanja Lau

Founder of Product Academy

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Tanja Lau

At Product Academy, Tanja combines her passion for continuous learning with her extensive background as a product leader. She has co-founded start-ups in Munich, Madrid, and Zurich, gaining valuable entrepreneurial experience that she now passes on in her classes and as a frequent public speaker. Recognized among the Top 30 Women in Product in Europe (2020 & 2023), Tanja has successfully coached product managers and teams at companies such as Google, Swisscom, Migros Online, Just Eat Takeaway.com, and more.


Before founding Product Academy in 2019, she worked as a Senior Consultant at Unic and later as Head of Product at Siroop, a Swiss marketplace. Tanja combines over 15 years of product management experience with a systems-thinking mindset and strong analytical skills. Her academic roots are in Comparative Literature, which still shines through in her love for words (yes, she keeps a super secret poetry account on Instagram 😉).


Beyond her work at Product Academy, Tanja has a track record of impactful side projects: she served as Head of Marketing for TEDxZurich (2015), co-founded the ProductTanks in Bern & Zurich for Mind the Product, and launched LevelUp, a mentoring program that champions diversity in product.


Outside of work, Tanja is an avid runner, a mother of two neurospicy kids, and an enthusiastic (if not always successful) gardener.



  • Industry Experience: e-commerce, education, publishing
  • Product Experience: B2C, B2B2C, marketplaces
  • Mentoring Languages: German, English, Italian
  • Fun Fact: Although half-Italian, even a small cup of decaf coffee keeps her up all night…
 

Teacher courses reviews

Zara-LevelUp! – PM Skills

Upon meeting Tanja, the participants, and a few mentors/coaches at our kick-off, I had a extraordinarily positive feeling about the Women in Product program. This has been confirmed though very rewarding session, open exchanges with participants/trainers, froms wealth of knowledge and connections, as well as very valuable sparring with my Mentor and Coach. fromve left every workshop and mentoring session feeling more knowledgable and inspired! (Product Owner at Digitec Galaxus, Participant of LevelUp! 2019)

Agnes-LevelUp! – PM Skills

I am inspired by the trainers' dedication, energy and enthusiasm for making this programme available for us. As soon as the workshop day finished, I was already looking forward to the next one.

Fran-LevelUp! – PM Skills

One of the best boosters I ever had for my career. The insights and network I gained are priceless! Thanks, Product Academy (Product Manager CoachHub, Participant of LevelUp! 2019)

Cecilia-LevelUp! – PM Skills

Super Kurs mit tollen Vortragenden, unterhaltsamen und lehrreichen Klassen und Hausaufgaben und tollen Networking-Gelegenheiten. Empfehlenswert fr alle, die neu im Product sind oder viel mit dem Produktteam zusammenarbeiten oder sich für die gngigen Tools und Methoden interessieren. (Director of Marketing at Scout24 Schweiz)

Christine-LevelUp! – PM Skills

I just completed the Level Up course from the Product Academy. I've learned so much valuable skills that I directly can apply to my job as a Product Owner. It was a combination of Mentoring + Coaching and classes. The Product Academy offers a network of experienced product people from around the globe that will help you develop your career the way you want it. For anyone thinking about signing up: Do the exam as well. It gives you another opportunity to learn and apply the knowledge you just gained. (Product Owner at Crowdhouse in Zurich)

Elisenda-LevelUp! – PM Skills

Amazing experience with product professionals from many different areas. I did the Level Up! Edition in 2021 and have learnt way more than expected! I really recommend it to everyone starting their career in Product!

Michal-LevelUp! – PM Skills

I attended the LevelUp trainings as a product owner. The workshops were useful, fun and interesting and the homework were demanding and extremely valuable. I totally recommend any product person with a "growth mindset" and a desire to expand the network to join the program.

Agnes-LevelUp! – PM Skills

Product Academy is the best Swiss school for Product People who would like to up-skill in Product Management.

Pia Joëlle-LevelUp! – PM Skills

I recently started the product academy with a couple of inspiring womens. In a short amount pf time Tanja and all the speakers, coaches and mentors delievered a very high value. This value was big to both subgroups: new and aspiring product managers and product managers with more experience. The combination of homework, group excercises during the day and time to reflect at the end, makes this learning journey incredible powerful. I recommend to work with Product Academy, if you are looking for a steep learning curve to improve your skills and wisdom in product.

Petriina-LevelUp! – PM Skills

Product Academy's courses are so valuable for every product manager who wants to up their game! Level Up was the best professional thing that happened to me in 2020! The support in this program is above and beyond from Tanja, the coaches and mentors as well as the peers! From every workshop and piece of homework I gained new approaches to my tool kit as a product manager!

Maja-LevelUp! – PM Skills

I am attending "Women in Product" tailored courses through the Product Academy. Already while glancing through the curriculum I was sure the courses will be focused on nowadays best practices, ideas and frameworks and different from the "old school" approach. Tanja is a wonderful and authentic person who shares her knowledge in an open and thoughtful way and also has an incredibly powerful network of thought leaders in product. Great sparking energy and sharing of ideas and experiences were achieved at ease and in a trusted environment.

Vivienne-LevelUp! – PM Skills

Whether you wish to start a career in product or you face product-related challenges on a daily basis, the LevelUp! program provides you with the knowledge, tools and inspiration you need to manage products better. The workshops, homework exercises and individual mentor sessions teach you the whats and the hows that goes far beyond what you can learn from the books.

Farah-LevelUp! – PM Skills

Every module we did resonated with what I was doing in my job and instantly sparked ideas on how I could use it.

Corinne-LevelUp! – PM Skills

LevelUp! is a unique possibility to gain and strengthen product management skills together with experienced product leaders. It has helped me tremendously to advance my career and so much from my daily work is based on best practices and insights from other PMs learned throughout the course. It was such an enriching experience and I am so proud to be part of the product family and continuously benefit from this network for my personal and professional growth.

Larissa-LevelUp! – PM Skills

The most useful and insightful course I've ever taken, with and led by inspiring people!

Anais-LevelUp! – PM Skills

I highly recommend LevelUp: the program covers all fundamentals to start or build up a career in product management. The trainers, coaches and mentors share tons of experience and bring tools that one can start using right away. Being surrounded by talented product leaders was very inspiring and energising. Thank you!

Mafalda-LevelUp! – PM Skills

Product Academy really helped me to organize my understanding of Product Management and demystify this field. With many tactical tips besides the theoretic ground work, I feel much better equipped to master any role in Product Management.

Joanna-LevelUp! – PM Skills

LevelUp! program helped me to take a distance from my daily work and look closer to different aspects of being a Product Manager. It helped me to understand what the real product management is and what I like the most about it. It also brings challenges with it, as understanding your PM "North Star" and comparing it to your current experience might be tough, but on the other hand also motivating. I can say that after graduating the program I am much more confident and aware of things I know but also on the ones I have/want to improve. Thank you so much!

Yehia-LevelUp! – PM Skills

Whether you are starting in product or already advanced, Product academy is your level up

Tiziano-Hypothesis-Driven Product Management

I attended the Hypothesis-Driven Workshop with my team. Thanks to the mix of theory and practical exercise, I significantly strengthen my knowledge on how to structure hypotheses: from ideation, prioritisation and execution of the hypothesis with the highest value for the business. I recommend every product team to take part on this workshop if you wish to elevate your overall skills. After this training, we have required every team to start anything from hypothesis and

Matthias-Hypothesis-Driven Product Management

Ich habe an einem Workshop mit Tanja zu "Hypothesis-Driven Product Management" teilgenommen. Der Workshop war kurzweilig und ich habe viel gelernt. Vielen Dank dafür! :)

Julia-Hypothesis-Driven Product Management

Ich bin über eine Empfehlung zu Tanja in die Product Academy gekommen und habe an einem Ein-Tages Workshop teilgenommen. Ich war sehr begeistert von dem Workshop und konnte viel lernen. Tanja hat einen sehr ganzheitlichen Blick auf Produktmanagement und bringt viele Aspekte des Changemangements mit ein. Neben den Inhalten des Kurses, war auch der Austausch mit den anderen Teilnehmern sehr wertvoll und durch Tanjas gutes Netzwerk verknüpft sie ihre Teilnehmer auch nachträglich noch und schafft damit einen extremen Mehrwert. (Head of Product bei Alasco)

Markus-Hypothesis-Driven Product Management

Top workshops, very enthusiastic, good mix of teaching and interactive sessions! (Product Manager Alasco)

Mark-Hypothesis-Driven Product Management

A handy framework on how-to Manage your Products. Tanja coaches you in a super interesting and sympathetic way through an exciting day. The tools we used during the workshop weren't new. However, at least to me, they seem much more approachable after the workshop. Thank you, Product Academy. Thank you, Tanja.

Younyoung-Hypothesis-Driven Product Management

Such condense, high quality materials! Tanja is a great sparring partner for the art of product management, and she has practical knowledge & experience to keep our feet on the ground. I learned a lot in just one day about how to develop my product with scientific approach that is hypothesis-driven product management. I would not hesitate to book another training with her!

Marlon-Hypothesis-Driven Product Management

The workshop by Product Academy was a genuine experience with high business value. Tanja Lau is a lovely facilitator for digital business and a very passionate ambassador for product team topics. It was very inspiring and in the end I went home inspired with a bunch of good, practical examples. Thank you! (Product Manager at hd digital)

Johannes-Coaching with Tanja Lau

Bin jedes Mal aufs Neue begeistert von Tanjas Wissens- und Erfahrungsschatz in "products", ihrer klaren Wissensvermittlung und überhaupt von ihrer kleveren, flinken Art. Von mir gibts eine uneingeschränkte Empfehlung und ich freue mich auf weitere Kurse oder Coachings mit ihr!

Mathieu-Coaching with Tanja Lau

Tanja is well respected in the PM community and organizes excellent courses, workshops and other events with Product Academy: Any PM professional can learn from her or the network she has developed!

COURSE
PRICE

LevelUp! – PM Skills

CHF starting at CHF 1'990

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Hypothesis-Driven Product Management

CHF starting from 490

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Strategic Product Leadership

CHF starting at CHF 2'490

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Coaching with Tanja Lau

CHF 0

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Location : Bern

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