Build – Measure – Learn. It all sounds so simple in theory. Yet, so many of us are trapped in some sort of feature factory. This online course is focused on one of the hardest and most valuable skills in product: asking smart questions, framing them as hypotheses and deciding which experiments and opportunities to pursue. Learn more about how to uncover risky assumptions and set your team up for successful dual-track product management of discovery and delivery. We will discuss how to work with hypothesis on a daily basis, how to trigger relevant decisions and how to contribute to transforming your company into a learning organization. Our homework assignment and pre-reading material will help us maximize the value we create in class.
Where & When?
February 20, 2023 – 09.00 till 16.00 CET
The workshop takes place remotely via zoom.
Early-Bird Ticket: CHF 550 (by Nov 30, 2022)
Regular Ticket: CHF 690
Who is it for?
Product managers, product owners, product leaders (like Head of Product, CPOs) and other product people interested in escaping the feature factory and finding product-market fit by asking the right questions.
- how to write useful hypotheses
- how to prioritize hypotheses by dealing with risk and assessing opportunities
- how to set up dual-track discovery and delivery
- how to choose the right experiment for your hypothesis
including one homework assignment and pre-reading material
Tanja Lau, Founder of Product Academy