Mark your calendars for June 11, 2026 and join us for another inspiring half-day conference.

Engage with thought-provoking keynotes, participate in interactive sessions, and network with industry leaders and fellow product enthusiasts. Whether you’re a seasoned professional or just beginning your journey in product management, this conference offers learning opportunities for all levels of expertise.

Get your ticket here

Speakers

• • TIM HERBIG (Product Coach and Author of Real Progress, Hamburg): Improving your Product Strategy in Real Time 

• • DOMINIQUE JOST (Head of Product at Doist, Bern): End-to-End PM or End-of PM?

• • JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): From lagging metrics to leading decision – How B2B teams can lead with qualitative data

• • FLORIAN BONNET (VP Solutions & Growth at Veriff): How to turn product work into revenue outcomes with KPI trees

• • SEBASTIAN CASTANEDA (former product lead at Foodora, Vienna): Driving growth with limited engineering capacity: How creative experiments lifted Foodora’s tips by 60%

• STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): Two worlds, one role – AI Product Management through client and provider lenses

Tickets

• • Conference tickets: CHF 199 (excl. VAT)
  • Conference & Leadership Brunch: CHF 249
  • There are also combi-tickets available for the SUMMIT and the full-day workshop on AI Essentials for PMs with Julia Bastian the day before the conference.

Get your ticket here

Want to get a feeling for the talks at our SUMMIT?

Rewatch the keynotes and talks from previous Product Academy SUMMITs on our Youtube channel (including talks by Leah Tharin and Antonia Landi)

Watch the talks

The post Product Academy SUMMIT appeared first on Product Academy.

Who is this for?

• Mid–senior product managers
• PMs new to AI who want a clear foundation
• PMs already using AI who want to level up

Course Content

We will start by demystifying artificial intelligence as a whole: what machine learning is, how LLMs work, and what AI agents are, giving you the fundamental technical understanding every product manager should have. From there, we will move into real-world applications: using AI to speed up discovery and insight generation, “vibe coding” and workflow automation, and bringing AI into your products by ideating use cases, evaluating feasibility, and learning how to control and improve output in production.

Throughout the day you will work through concrete product scenarios, cutting through the hype and buzzwords. You will practice evaluating AI use cases, spotting where AI should not be used, and learn how to handle limitations and risks. We will discuss how to manage non-deterministic features and how collaboration within the product trio might change. The focus is on immediately actionable skills and frameworks you can apply the very next day.

Date & Time

This course is taking place on June 10, 2026 from 9.00 till 17.30 at Pause im Foifi in Zurich.

GET YOUR EARLY-BIRD TICKET NOW!

In-house Option

Would you like to level up your entire product team? This course is available as in-house option. Contact us for a tailored offer!

Your Trainer

Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery.

Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out.

Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective.

Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

The post AI Essentials for PMs appeared first on Product Academy.

Monthly workshops in a small class of max. 14 students combined with 1:1 mentoring and coaching will take your product skills to the next level.

Bummer, our Spring Edition 2026 is sold out. But the good news is: We are now accepting applications for our Fall Edition 2026 starting in August 2026. We are processing applications on a rolling basis and early-bird prices are only available until end of January 2026 — don’t miss out on this opportunity to apply!

APPLY NOW – few partial scholarships left!

WAITLIST FOR FUTURE EDITIONS OF LEVELUP!

For Whom?

This program is for you if…

• you would liket to transition to product management and build up the confidence to apply for your dream job
• you are a (junior) PM/PO who wants to boost their seniority and build better products
• you are an experienced PM or PO who would brush up their skills with the latest product management methodology
• you are a founder/entrepreneur who would like to build a strong foundation for their business

Trainer Crew

Our trainers, mentors and coaches are experienced product leaders who practice the art of product management at companies like Google, Zalando, Trivago, Booking.com, Airbnb and more. Please check the trainer section on this page to see the complete line-up.

What’s included?

Curriculum

You are in for five interactive workshop days filled with the latest practices in lean product management. Below you can already find the dates for the Fall Edition 2026:

• Kick-off (August 17, 2026): Getting to know the class + Roles & Responsibilities in Agile Product Management
• Day 1 (September 21, 2026): PM 101: Product Discovery, Hypothesis-Driven Product Management & Prioritization 101
• Day 2 (October 19, 2026): Product Delivery: Working with Engineers, AI in Product & Product Analytics
• Day 3 (November 16, 2026): Product Strategy: Outcome-based Roadmapping, Product-Market Fit & Product-Led Growth
• Day 4 (December 14, 2026): Work-Life Balance & Setting Boundaries, Career Planning & Leading without Formal Authority  + Graduation

DOWNLOAD CURRICULUM FOR FALL 2026

APPLY NOW FOR FALL 2026!

WAITLIST FOR FUTURE EDITIONS OF LEVELUP!

Price

CHF 2’290 – Partial Scholarship (excl. 8.1% VAT) 

We are on a mission to foster diversity in product and offer partial scholarships to support especially women, non-binary participants, start-ups and people paying for their own education (of course, anyone can apply for a partial scholarship!). With a partial scholarship you are saving  CHF 2’200 on the regular corporate price.

You can indicate your interest in the scholarship directly in the application form. We will let you know within two weeks whether we are able to offer you a spot and which rate will apply. Then you have another two weeks to confirm or decline the spot. We are also happy to split the tuition between you and your employer if needed.

CHF 3’490 – Crew Rate (excl. 8.1% VAT)

If somebody from your company is supporting the program as trainer, mentor or coach, you are entitled to a reduced corporate rate of CHF 3’9490 excl. VAT (discount of CHF 1’000 on the corporate rate).

CHF 4’490 – regular corporate price (excl. VAT) 

The fee can also be split between the participant and the employer upon request.

Hint: If you are currently in between jobs, check with your RAV contact. Some of our alumni were able to secure funding for the course as part of their job search via RAV.

Requirements & Application

WAITLIST FOR FUTURE EDITIONS OF LEVELUP!

Feedback from our alumni

• The LevelUp Program is an excelent way to get into product with a perfect mix of scope and depth of topics cover during the 6 month period. I literaly see the world differently now whith products around every corner. (Tobias Merz, Product Owner at Swisscom)
• Product Academy has really supported me in deepening not only my knowledge on product management but also leadership. I can recommend Tanja’s program to anyone who’s looking to expand their knowledge and is interested in investing in personal growth. (Anastasia Hofmann, Founder of KITRO)
• LevelUp! is an in depth fast-track to substantial Product Management expertise. Combining theory and in-person sessions made this experience so unique. Inspiring speakers and the numerous discussions in class made it possible to find actionable solutions in my professional context. The class size was just perfect and made great connections. (Maxime John, Founder of alocalo)

Feel free to contact our alumni directly in order to ask questions and hear about their experience.

The post LevelUp! – PM Skills appeared first on Product Academy.

• Go from fixing and firefighting to having the tools, skills and confidence to coach your people to become more confident and autonomous?
• Move from figuring out this ‘servant leadership thing’ all by yourself, to learning in a small group of like-minded peers and inspiring each other how to build a culture of trust and autonomy?
• Finally take the time to be coached on the challenges you’re facing as a product or UX leader by your peers, so you can be more effective, confident and fulfilled in your role?

We’ve got you covered! 

Our Coaching Fundamentals Program will help you feel more confident in your role as a product leader, while teaching you the principles of coaching in a condensed and hands-on format. Get ready to coach and receive lots of coaching by a small group of brilliant, big-hearted peers.

APPLY FOR OUR FALL COHORT 2026 – partial scholarships available!

Sign up for our waitlist for future editions

For Whom?

This program is for you if…

• you are driven to learn coaching principles, so you can apply them in your role as a (future) product leader.
• you have 5+ years experience in a product or UX role or if you are currently leading a team of UX or product people
• you are able to attend all 2 hour sessions remotely. (Dates listed below)
• you are committed to investing up to 3 hours for preparation and practicing in between sessions

Trainer

Arjanna van der Plas is a formerly Silicon Valley-based leadership coach with a background in strategic product design. In the past 10 years, she’s helped many leaders and experts to overcome mental barriers, and achieve their professional and personal goals. She is also the co-founder of the WOMEN’S HUB in Zurich. Arjanna is certified as a co-active coach by CTI, the largest in-person coach training school in the world, as well as by the International Coaching Federation. She also draws from her background in industrial design engineering (TU Delft) to find creative solutions for her clients’ challenges. 

What’s included?

Curriculum

You are in for a total of 7 interactive workshop sessions, in which you will learn: 

• A practical coaching framework that can be applied in virtually any coaching-style conversation
• The art of setting clear goals – and gracefully holding accountability
• Essential coaching skills – including the art of deep listening
• Simple interventions to create a safe space for your people to share their ideas, hesitations and questions
• The many ways that people hold themselves back from achieving their goals, and how to overcome them

Boosting your people’s confidence and autonomy by focusing on their strengths rather than their weaknesses.

And most importantly: a lot of space to practice your coaching skills with your peers, and jointly reflect on how to implement these skills in your day-to-day work (and at home too, if you want :)).

Certificate

Participants who actively take part in at least 5 of 7 sessions will receive a Product Academy Certificate upon course completion.

DOWNLOAD CURRICULUM

Dates

• 7x 2-hour sessions on the following dates, on Tuesday from 15.00 – 17.00 a.m. CET:
  • August 25, 2026
  • September 8, 2026
  • September 22, 2026
  • October 6, 2026
  • October 20, 2026
  • November 3, 2026
  • December 3, 2026 (final follow-up reunion for deep dive & reflection)
  • the timing of your individual coaching session with Arjanna as well as your practice sessions with your study buddy will be chosen by you.
  •  session recordings available in case you aren’t able to attend all classes (practice coaching sessions in break-out rooms will not to be recorded)

Price

CHF 990 – Crew Rate: Our mentors, coaches and trainers are entitled to a 50% discount on the course rate. If you are an experienced product leader (CPO, VP Product etc) and would like to apply as pro-bono mentor or coach, please fill out the application form.

CHF 1’490 – special scholarship rate: We are on a mission to foster diversity in product and offer partial scholarships to support especially women and start-ups. With a partial scholarship you are saving CHF 500 on the regular corporate price (excl. VAT).

CHF 1’790 per person – Buddy Rate (excl. VAT): Sign up with a peer, benefit from this discount and have even more fun in class.

CHF 1’990 – regular corporate price (excl. VAT)

Application

Bummer! The upcoming Fall Cohort 2025 is sold out. Apply now for our Spring Cohort 2026 or feel free to join the waitlist to be the first to know when we are accepting applications again. 

APPLY FOR OUR FALL COHORT 2026 – partial scholarships available!

Sign up for our waitlist for future editions

What they say

Here are some quotes from our alumni:

I’d highly recommend the course for all Product Leaders (and Managers) as it really improved my active listening skills and even helped me realize that I don’t always have to know/give the answer to the questions posed by my team. This actually has an empowering effect on the product team as they realize they have most of the answers to their own questions!

Pradeep Fernando, VP of Data & AI at Swisscom, Zurich

Coaching Fundamental is the perfect format if you want to deepen your leadership skills without having to block full days for the class. I loved that the theory was mainly taught in the prep work and that the weekly two hour sessions online were fully focused on practicing the coaching techniques.”

Stephanie Schwander, Head of Development & Innovation at biofamilia

I loved how coaching practice was a habitual part of the pre-work and the sessions, it made it natural and something that we were encouraged to try out at any moment of time. Thanks to this, during the course I already experienced the power and potential of coaching in my private life and my job as a leader.

Nina Schneider, CPO of Sherpany, Zurich

Within weeks of starting Arjanna’s course, I began receiving abundant praise for the new skills I was honing, both personally and professionally. Each individual I’ve had the privilege to coach since has reached out to express their gratitude and progress towards their goals. I recommend this program wholeheartedly.

Clea Lautrey, Head of UX Design at Liiva, Zurich

Without slides, but with all the more practical and interactive coaching opportunities, I was able to expand my coaching skills with wonderful participants in a small but excellent group and learned something for life (both personally and professionally).

Sascha Kropf, Head of Product at EAO, Olten

Check out this short video with Colleen Graneto (former Airbnb PM, now product coach) for an in-depth review of the program.

“So far one of the best trainings I did. Great topic, wonderful trainer, great people. Good mix of prep/theory/practice.”

“I love that we are getting really helpful insights on techniques and practices from multiple sources, and a chance to practice them with others in a safe space.”

 

 

The post Coaching Fundamentals appeared first on Product Academy.

We will discuss how to work with hypothesis on a daily basis, how to trigger relevant decisions and how to contribute to transforming your company into a learning organization.

Our homework assignment and pre-reading material will help us maximize the value we create in class.

Where & When?

The next editions of this course (with 12 students max each) are taking place on

• May 11, 2026 – 8.45 – 15.45 CET

The workshop takes place remotely via zoom.

BOOK THIS COURSE

Who is it for?

Product managers, product leaders (like Head of Product, CPOs) and other product people interested in escaping the feature factory and finding product-market fit by asking the right questions.

Key Takeaways

• how to write useful hypotheses
• how to prioritize hypotheses by dealing with risk and assessing opportunities
• introduction to dual-track discovery and delivery
• how to choose the right experiment for your hypothesis

What we will achieve

• Acquire a systematic framework for working with hypothesis-driven product management
• Heighten your awareness of the importance of asking the right questions in the right way
• Learn how to improve your team setup
• Discuss ways to work towards building a learning organization

Hands-on exercises

• including one homework assignment and pre-reading material
• writing hypotheses and setting up a hypothesis backlog
• working on real examples from your company
• choosing experiments based on hypotheses

Certificate

All participants will receive a Product Academy Certificate for this course.

Price

Early-Bird Ticket (until April 1, 2026): CHF 490 (excl. 8.1% VAT)

Regular Ticket: CHF 590 (excl. 8.1% VAT)

For team discounts and in-house options, feel free to get in touch.

Breaks

The workshop includes short coffee breaks and a 1h lunch break which can be spent for online networking with the other participants or on your own.

Course Language

As soon as there’s one participant enrolled who is not speaking German, the entire workshop will be held in English. All the slides and materials are provided in English anyway.

Tickets

BOOK THIS COURSE

The post Hypothesis-Driven Product Management appeared first on Product Academy.

Who is this for?

Product leaders who would like to get a better feeling for the status quo of their product org as well as inspiration for useful upskilling.

Product teams who would like to get external impulses for their continous development.

What is included?

• • tailored online survey for up to five product teams
  • survey for leadership team (Heads of Product, Product Leads, VPs, CPOs)
  • external structural review of artefacts from each team
  • up to 2 calls with PM team members or leaders, if needed, for clarification of survey insights
  • pre-reading with main findings
  • debriefing call

When and where?

This is an online in-house assessment that can only be booked by product teams. If you are interested in taking your product team to the next level, feel free to get in touch and we will gladly create a customized offer for you.

Course Language

This maturity assessment can be offered in English or German.

The post Maturity Assessment appeared first on Product Academy.

The post Outcome-based Product Management appeared first on Product Academy.

Two offsites in the Swiss mountains combined with an online workshop day as well as 1:1 mentoring and coaching will prepare you to be a better product leader and increase your chances to get promoted.

SOLD OUT – Bummer, our 2026 edition of this program is already sold out. But don’t worry, you can already apply for one of the 12 spots for our edition 2027. Early-Bird rates expire on June 30, 2026.

APPLY BY JUNE 30 FOR THE LOWEST RATES

For Whom?

This program is for you if…

• you are a (senior) product manager with about 3+ years of experience
• you would like to become Head of Product / lead a group of product managers in the near future
• you have recently been promoted to a leadership position and would like to feel more confident in this role

Trainer Crew

Our trainers, mentors and coaches are experienced product leaders who practice the art of product management at companies like Google, Trivago, Booking.com, Airbnb and more. Please check the trainer section on this page to see the complete line-up.

What’s included?

Curriculum

You are in for a total of 9 interactive workshop sessions filled with the latest practices in lean product management, including topics like:

• • Product Strategy
  • Hiring & Coaching Product People
  • Economics & Finance Brush-Up
  • Structuring & Scaling Your Product Org
  • Building Learning Organizations
  • Self-Care for Product Leaders

DOWNLOAD CURRICULUM

Dates for LevelUp! Leadership 2027

• Kick-off Call (remote): February 18, 2027 – 10.00 – 11.30 CET
• Offsite 1: March 19-21, 2027 (Start and end at 13.30 CET)
• Remote Workshop Day: May 13, 2027 – 8.30 – 12.30 CET
• Offsite 2: June 25-27, 2027 (Start and end at 13.30 CET)

Please note that the prep work will be sent out about 4-6 weeks before the first offsite.

Application

LevelUp! Leadership 2026 is sold out. We will open the application process for 2027 in February 2027 and recommend applying early to secure one of the 12 spots.

Early-Bird Prices (until June 30, 2026)

CHF 2’490 – special scholarship rate (excl VAT)

We are on a mission to fostering diversity in product and offer partial scholarships to support especially women and start-ups. With one of our limited partial scholarship you are saving CHF 2’000 on the regular corporate price. After June 30, 2026 this price will increase to CHF 2’690 (excl VAT).

Please note that scholarship holders may be asked to share a large room with another participant of the same gender (depending on the final number of applications). You can indicate your interest in the scholarship and your compelling arguments on why you should be considered for this special rate in the application form. Once you are accepted into the program and received the information about the final rate, you will have one week to accept or decline your spot.

Requirements & Application

WAITLIST FOR FUTURE EDITIONS

The post Strategic Product Leadership appeared first on Product Academy.

Leverage Julia’s Experience: Throughout her journey of scaling a product organization, Julia Bastian (Innovation & Discovery Lead at Alasco) encountered many challenges and learned invaluable lessons—especially in the B2B space, where specific guidance is often hard to find. Julia is here to share those insights with you, helping you avoid common pitfalls and accelerate your growth.

Contextual Learning: Product Management is highly contextual. This group setting will help you understand why certain strategies succeed in one organization but might not in another. Mastering the ability to adapt your approach across various scenarios is key to advancing your career.

Expand Your Network: Connect with a selected group of B2B PMs who face similar challenges. Expand your professional circle and gain valuable insights beyond the coaching sessions.

For Whom?

This program is designed for mid-level Product Managers with over 3 years of experience, ready to take the next step in their careers. 

Your Coach

Julia Bastian has served as VP Product at Alasco, a rapidly scaling Munich-based PropTech, and is now driving discovery and innovation projects within the company, especially in the context of AI. She facilitates in-house workshops on Product Management for B2B companies and is offering mentoring for product leaders & startup founders. Her unique ability to think visually allows her to structure and simplify complex topics and share her insights and knowledge with others in an actionable way.  

What’s included?

Dates

Sessions will take place once a month on Tuesdays from 8:30-10:00 AM  remotely

Price

CHF 980 / Euro 980 (excl. VAT) 

Application

Please contact us if you are interested in this course. The next course dates have not been set, but we are happy to add you to the waitlist.

The post B2B Group Coaching appeared first on Product Academy.

You are not alone. Many product people feel savvy when it comes to discovering desirability and ensuring feasibility, but are less confident when it comes to business modeling and reporting. In this workshop you’ll dive into relevant financials and economic models that will help you create a sustainable business.

Where & When?

This course is currently only offered as in-house workshop. If you are interested in taking your product team to the next level, feel free to get in touch and we will gladly create a customized offer for you.

In case you would like to register for the waitlist and be the first to know about the next open workshop edition, please reach out via our contact form.

Who is it for?

For all product people and entrepreneurs, with a strong focus on product managers and product owners. No specific knowledge required.

Key Takeaways

• Learn how to drive decision using financial tools
• Create a solid economic basis to challenge and optimize your product ideas
• Gain a basic understanding of the tool set to convince your stakeholders

What we will achieve

• Learn how to differentiate between cashflow, business plan and business model, and why all of them are important
• Find out how to communicate effectively with C-level executives and other stakeholders when it comes to financial topics.
• Learn how unit economics can help you with your customer segmentation and product-market fit.
• Get tips and tricks on how to navigate the financial jungle without getting lost and how to avoid stumbling blocks and focus on case related important numbers.

Pre-reading material and hands-on exercises

• Pre-reading material on the most important KPIs and how / when to use them
• A case study that helps you to think like an investor and determine the viability of a business
• Understanding how to work with leading and lagging indicators
• Learn how to read a P&L statement with examples for B2B and B2C

Certificate

A Product Academy Certificate for this course can be requested after attending the course.

Course Language

As soon as there’s one participant enrolled who is not speaking German, the entire workshop will be held in English. All the slides and materials are in English anyway.

The post Economics 101 appeared first on Product Academy.