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AI Essentials for Product Managers  (beyond the basics)

AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it.

To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end.

Who is this for?

• Mid to senior product managers who already use AI and want to level up
• PMs leading discovery or delivery on AI-powered features
• Product people who want frameworks that hold up under real product pressure, not demo-ware

Course Content

AI-Assisted Product Discovery. We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo.

Scaling Productivity with AI. From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use.

Building AI Products. Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them.

Driving AI Transformation. Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today.

Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship.

What you cannot expect

• A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself.
• A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems.
• Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel.

“With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24

Our Main Teachers

Julia Bastian

Product Lead, AI & Research at Alasco & Freelancer

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Julia Bastian is a Product Leader with 9+ years of experience building and scaling digital products and driving innovation. She began as an innovation consultant, helping corporates foster intrapreneurship and adopt new technologies. As VP Product at Alasco, a venture-backed proptech, she scaled the product and engineering team from 5 to 50. Today, she leads […]