Explore strategies to boost your chances of landing a position, learn what managers look for in recognition and promotion, and receive guidance on identifying the ideal company and role based on your skills and aspirations. This course is built around real-life cases, providing an insider’s view on PM interviews ranging from Associate Product Manager to senior PM roles.

We will explore an up-to-date list of interview questions covering a spectrum of areas including product sense, behavioral, analytical, execution, and more.

You will be in good hands, Nesrine participated in various PM interviews both as a candidate and as an interviewer. She will explain her thoughts and strategies during her Google, Spotify, and Microsoft interview processes.

Who is this workshop for?

• Aspiring PM: you want to transition to PM from another role.
• Early Career PM: you have been in a PM role for 1-5 years and you want to level up.
• Experienced PM looking to your next product people management role.
• Founders and PMs at Startups: you want to know how best companies hire for product roles. 

What we will achieve

• Earn Trust. Learn where most job opportunities are found, how to network effectively, and how to prepare your resume to get noticed and stand out.
• Create a career plan to transition to PM and accelerate your product career. Get familiar with the product community of practice and create a clear learning habit.
• Get familiar with top frameworks that will help you ace your next product interview with confidence and structure. 
• Prepare and ace your PM interviews: we will cover a variety of product interviews and will practice real interview case study.
• Bonus: There will be plenty of time for questions and real-life examples.

Where & When?

• September 27, 2024 – 13.00 – 17.15 p.m. CET
• The workshop takes place remotely via zoom.

Price

The price of CHF 350 (excl. 8.1% VAT) includes your online workshop and useful prep work that will be sent out before class. In addition, you will receive a digital hand-out after class. 

Hands-on exercises

• One homework assignment 
• working on real examples of interviews
• Option for individual mock interview

Individual follow up Mockup interview  

To maximise the value of this course and help you ace your next PM interview, you can set up an additional individual follow-up mockup interview (60 minutes, remote). That way, you also get to ask all the questions that might have popped up following the course. If interested, we will contact you to set the specific date for your individual follow-up. The follow-up individual mockup is available for CHF 250 and includes 30 minutes of Mockup interview and 30 min of feedback. It can be booked in addition via email once you have been accepted for the course. 

Course Language

The entire workshop will be held in English. All the slides and materials are in English.

The post Ace Your PM Interview appeared first on Product Academy.

Explore strategies to boost your chances of landing a position, learn what managers look for in recognition and promotion, and receive guidance on identifying the ideal company and role based on your skills and aspirations. This course is built around real-life cases, providing an insider’s view on PM interviews ranging from Associate Product Manager to senior PM roles.

We will explore an up-to-date list of interview questions covering a spectrum of areas including product sense, behavioral, analytical, execution, and more.

You will be in good hands, Nesrine participated in various PM interviews both as a candidate and as an interviewer. She will explain her thoughts and strategies during her Google, Spotify, and Microsoft interview processes.

Who is this workshop for?

• Aspiring PM: you want to transition to PM from another role.
• Early Career PM: you have been in a PM role for 1-5 years and you want to level up.
• Experienced PM looking to your next product people management role.
• Founders and PMs at Startups: you want to know how best companies hire for product roles. 

What we will achieve

• Earn Trust. Learn where most job opportunities are found, how to network effectively, and how to prepare your resume to get noticed and stand out.
• Create a career plan to transition to PM and accelerate your product career. Get familiar with the product community of practice and create a clear learning habit.
• Get familiar with top frameworks that will help you ace your next product interview with confidence and structure. 
• Prepare and ace your PM interviews: we will cover a variety of product interviews and will practice real interview case study.
• Bonus: There will be plenty of time for questions and real-life examples.

Where & When?

• March 29, 2024 – 13.00 – 17.15 p.m. CET
• The workshop takes place remotely via zoom.

Price

The price of CHF 350 (excl. 8.1% VAT) includes your online workshop and useful prep work that will be sent out before class. In addition, you will receive a digital hand-out after class. 

Hands-on exercises

• One homework assignment 
• working on real examples of interviews
• Option for individual mock interview

Individual follow up Mockup interview  

To maximise the value of this course and help you ace your next PM interview, you can set up an additional individual follow-up mockup interview (60 minutes, remote). That way, you also get to ask all the questions that might have popped up following the course. If interested, we will contact you to set the specific date for your individual follow-up. The follow-up individual mockup is available for CHF 250 and includes 30 minutes of Mockup interview and 30 min of feedback. It can be booked in addition via email once you have been accepted for the course. 

Course Language

The entire workshop will be held in English. All the slides and materials are in English.

The post Ace Your PM Interview appeared first on Product Academy.

1. Most Average salaries don’t provide enough information. Without knowing e.g. the min/max range and median, it is
   hard to deduct any useful insights from an average salary.
2. Titles don’t mean a thing. Even if you are lucky enough to find salary overviews based on PM job titles, this does not help a lot – unless you know how many direct reports these people are leading, how much experience they have etc.
3. No transparency on how the survey was conducted. How representative are the values really? Are they based on two samples or 200? Who took part in the survey? PMs (should) love data. That is why we decided to publish the entire raw data for you to look at each data set in its full context.

That is why we conducted an extensive salary survey with around 500 participants in July 2023 to create more transparency on current compensation packages in product management.

Our PDF Salary Report contains insights into product management compensation based on job titles, number of direct reports, years of work experience, gender and more. The report also contains a deep dive into the three most represented countries in the survey: Switzerland, Germany and UK.

Is our report perfect? Hell, no. We do hope, however, that it will provide you with some actionable insights and a better basis
for your next job search or hiring decisions. Enjoy!

The post Product Academy Salary Report appeared first on Product Academy.

Product Marketing can get diluted and struggle to prove its impact as your company grows. Between positioning, go-to-market, engagement campaigns, sales enablement and ad-hocs, how can Product Marketers at scale-ups ensure they move the needle on the right things? In this course, you’ll get tailored 1:1 guidance on how to take your product marketing to the next level, and learn tried and tested tactics and frameworks for tackling the hardest questions a PMM can face. 

What we’ll cover

• Mapping product marketing: Why exactly are you so darn busy?
• Radical prioritisation: Cull your nice-to-haves while improving your stakeholder relationships. Yes, it is possible. 
• Go-to-market anatomy: Study how the best in the field approach go-to-market, and give your GTM channels and strategies a thorough check-up
• Measuring product marketing: How to pick the right metrics, and use them to support your prioritisation decisions
• Sales enablement: Top tips for feeding hungry sales teams, without getting totally overwhelmed
• Competitive positioning: How to stay classy, and still win

Who is it for

Product Marketing Managers (PMMs) in the first 5 years of their product marketing career

Where and when?

May 5, 2023 from 09.00 till 16.00 CET

The course takes place in person in Zurich (course venue will be announced shortly).

Key takeaways

Product marketing feeds and implements strategy. That means you can always directly impact your company’s goals.

Your trainer

Ruth is a product marketing builder with 5+ years experience in fast-scaling B2B SaaS and fintech companies. She has established and grown PMM teams at Swiss scale-up Beekeeper, Europe’s most valuable fintech Revolut and now Y Combinator and Google-backed telecoms start-up, Gigs. With a broad base of experience across multiple industries, growth stages and PMM operating models, Ruth guides others to establish Product Marketing effectively for their company’s continued growth.

The post Product Marketing Bootcamp appeared first on Product Academy.

Product Marketing accelerates growth while sharpening your product strategy and market fit. But how exactly does it work, and when is the right time to bring a PMM in? In this organisational build vs hire session, we’ll learn more about what the role involves, when to bring it in, and how to set your PMM up for success.

What we’ll achieve

• Understand the scope and impact of product marketing, and where the role can fit
• Segmentation and positioning: how to think like a product marketer, find your target segments and attract more ideal customers
• Go-to-market: how to launch products and generate continuous engagement
• Hiring PMMs: What to look for, and how to set them up for success
• Measuring product marketing: how to pick the right metrics

Who is it for

Product leaders, marketing leaders and early stage founders 

Where and when?

April 20, 2023 from 13.00 till 17.00 CET

The course takes place in person in Zurich. The venue will be announced soon.

Key takeaways

Think like a product marketer, and decide if you need someone to think like that full time

Your trainer

Ruth Wood is a product marketing builder with 5+ years experience in fast-scaling B2B SaaS and fintech companies. She has established and grown PMM teams at Swiss scale-up Beekeeper, Europe’s most valuable fintech Revolut and now Y Combinator and Google-backed telecoms start-up, Gigs. With a broad base of experience across multiple industries, growth stages and PMM operating models, Ruth guides others to establish Product Marketing effectively for their company’s continued growth.

The post Setting Up Product Marketing appeared first on Product Academy.

In this course you are going to learn how to prioritize opportunities, align teams and deliver value to customers and stakeholders.

Where and when?

The next edition of this course is taking place on October 31, 2022 from 9.00 till 16.00 (CET)

The course is available as in-house workshop, too.

Who is it for?

Product People at all levels of the management hierarchy and anybody interested in moving away from output-oriented roadmaps.

Key Questions

Key questions you’ll answer during this session:

• What are the differences between product strategy, product roadmap, and a feature release plan?
• How do I relate my product work to business objectives?
• How do I look beyond the next quarter without over-committing?
• How do I manage stakeholders and their pressure/influence?
• How do I prioritize what product aspects to work on 1st, 2nd, 3rd…?
• What’s the best way to present a product roadmap to my stakeholders?

Your Trainer

Dr. Oliver Oechslein is an innovative, ambitious and accomplished product leader, digitization expert and coach. After wrapping up his academic career, he worked at Check24, Zeppelin and Getnow where he gained a lot of insight from both a corporate and startup perspective.

Certificate

All participants will receive a Product Academy Certificate for this course.

Course Language

This workshop will be held in English.

Price

• Early-Bird Ticket (until August 31, 2022): CHF 650
• Regular Ticket: CHF 790

For team discounts and in-house options, feel free to get in touch.

The post Outcome-based Product Roadmaps appeared first on Product Academy.

We will first start by identifying the different level of product initiatives and the prioritization challenges associated to each level. Together we will discuss how to rank features by their impacts and added values using frameworks and techniques. Among the various frameworks, we will practice the opportunity solution tree, RICE and User Story Mapping frameworks in some concrete examples.

Mastering the art of prioritization and decision making will help you select more confidently the products and features to build and communicate your choice more assuredly to your team and your stakeholders.

Your Trainers:

Tanja Lau (Founder of Product Academy)
Nesrine Changuel, Senior PM at Google (ex-Spotify and Skype)

Where & When?

The next class is taking place on March 27, 2023 from 09.00 till 16.00 CET, including bio breaks and a 1h lunch break.
The course takes place remotely via zoom and includes case studies and interactive elements. Prematerials for the case study as well as prereading will be sared before the session.

Who is it for?

Product managers, product leaders (like Head of Product, CPOs) and other product people interested in getting more comfortable choosing among a long list of features and products to build.

Key Takeaways

• How to prioritize features by value and expected impact
• How to categorise Product initiatives to select the right prioritization framework
• How to craft an Opportunity Solution Tree
• When and how to best use the (R)ICE model
• How to manage your backlog
• How to confidently communicate prioritized list with your team and stakeholders

Course Language

This workshop will be held in English.

Certificate

All participants are going to receive a Product Academy Certificate for attending this course.

Price

• Regular Ticket: CHF 690 (excl. 7.7% VAT)
• Special Anniversary Price (only valid on February 27, 2023): CHF 520 (excl. 7.7% VAT)

The post Prioritization in Practice appeared first on Product Academy.

• gain more confidence when coaching others?
• be a more effective sparring partner for your people?
• build a culture of trust and autonomy?
• empower your talents to make conscious decisions?

We’ve got you covered! Our Coaching Fundamentals Program will help you feel more confident in your role as a product leader while also teaching you the principles of coaching in a condensed and hands-on format

For Whom?

This program is for you if…

• you are driven to learn coaching principles, so you can apply them in your role as a product leader.
• you have 5+ years experience in a product role
• you are able to attend all 2 hour session remote on Monday afternoons from 4.00 till 6.00 pm CET starting in May
• you are committed to investing 6-12 hours for preparation and practicing in between sessions

Trainer

Stephanie has over 20 years of experience in software companies and has been engaged in product management for over 14 years. She currently works on coaching product executives in different companies and industries after completing her study as integral coach.

She formerly worked as Director of Product at Contentful, where she was in charge of growth, pricing and activation as the firm transitioned from longtail to enterprise. As Product Manager at PayPal, she oversaw merchant onboarding and activation and build Paypal Plus as for the German market. She began her product career at Spreadshirt, where she enhanced internal production processes and established customer support for scalability.

What’s included?

Curriculum

You are in for a total of 9 interactive workshop sessions:

• Coaching Basics
• Setting Goals
• Coaching Attitude
• How Coaching Works
• Communication Basics
• Everyday Interventions
• Live Coaching
• Interventions Extended
• Your Individual Coaching

DOWNLOAD CURRICULUM

 

Dates

• 8 weekly 2-hour sessions on Mondays in May and June
• Session dates: May 2, May 9, May 16, May 23, May 30, June 13, June 20, June 27, from 4.00 till 6.00 pm CET
• session recordings available in case you aren’t able to attend all classes

Certificate

Participants who actively take part in at least 6 of 8 sessions will receive a Product Academy Certificate upon course completion.

Price

CHF 1’490 –

special scholarship rate

We are on a mission to foster diversity in product and offer partial scholarships to support especially women and start-ups. With a partial scholarship you are saving CHF 500 on the regular corporate price (excl. VAT). Contact us to receive a discount voucher for your booking of this special rate.

Application

Enroll online for this course by March 15, 2022. We are going to select max. 8 participants for our next cohort based on experience and diversity. You will be notified by end of March latest whether you have been chosen for the upcoming edition of this program.

The post LevelUp! Coaching Fundamentals appeared first on Product Academy.

You are not alone. Many product people feel savvy when it comes to discovering desirability and ensuring feasibility, but are less confident when it comes to business modeling and reporting. In this workshop you’ll dive into relevant financials and economic models that will help you create a sustainable business.

Where & When?

September 20, 2023 – 9.00 – 16.30 CET (online)

The workshop takes place remotely via zoom and includes several interactive exercises and hands-on homework.

Your Trainer

• Sascha Kropf, Head of Product at EAO

Who is it for?

For all product people and entrepreneurs, with a strong focus on product managers. No specific knowledge required.

Key Takeaways

• Learn how to drive decision using financial tools
• Create a solid economic basis to challenge and optimize your product ideas
• Gain a basic understanding of the tool set to convince your stakeholders

What we will achieve

• Learn how to differentiate between cashflow, business plan and business model, and why all of them are important
• Find out how to communicate effectively with C-level executives and other stakeholders when it comes to financial topics.
• Learn how unit economics can help you with your customer segmentation and product-market fit.
• Get tips and tricks on how to navigate the financial jungle without getting lost and how to avoid stumbling blocks and focus on case related important numbers.

Certificate

A Product Academy Certificate for this course can be requested after attending the course. 

Price

Regular Price: CHF 650 (excl. 7.7% VAT)

Early-Bird Price (until May 25, 2023): CHF 550 (excl. 7.7% VAT)

For team discounts and in-house options, feel free to get in touch. 

Course Language

As soon as there’s one participant enrolled who is not speaking German, the entire workshop will be held in English. All the slides and materials are in English anyway.

The post Economics 101 appeared first on Product Academy.