Do you truly care about your customers? Do you want to enable your team to uncover valuable insights and implement the right changes? If done correctly, user testing will show you how your target group interacts with your product, which usability issues they experience and what they need in order to successfully use your product. However, many companies are wasting money and the opportunity to expose their teams directly to the user by outsourcing user testing. Or maybe you are doing your testing in-house, but have never learned how to conduct professional user testing without falling into any of the common traps.
Learn how to avoid pitfalls, get better results and have fun when doing your own user testing.
Who is it for?
Product Managers, Product Owners, UX, Developers and business people who would love to learn what it takes to do their own professional user testings.
What we will achieve
- Learn the basics of guided user testing: useful tools and techniques, how and when to apply them.
- Determine the test scenario (scope, questions, process)
- Recruit test users: How you do it and what to consider?
- Refine your moderating skills
- Document and analyze the test results
- Prioritize the findings
- Measure the current user experience in user testings
- Tips for sharing the results in your company
- preparing a user test
- writing a test scenario
- moderating a user test
- basic analysis of your findings
Individual Follow-up Coaching Option
To maximize the value of this course for your organization, we offer an additional follow-up coaching (60 minutes, remote) just for you or your team a couple of weeks after the course. That way, you get to ask all the questions that might have popped up once you tried implementing what you learned in this course. We are going to contact you to set the specific date for your individual follow-up.
The follow-up coaching is available for CHF 350 and includes 30 minutes of preparation for your specific questions or documents (sent upfront) and 60 minutes of remote coaching via video call for you or your entire product team.
You can book the Follow-up Coaching Option in our booking form before proceeding to the checkout.
All participants will receive a Product Academy Certificate for this course.
For team discounts and in-house options, feel free to get in touch.
The workshop includes a 60-minutes lunch break with sandwiches as well as coffee breaks with snacks.
The workshop will be held in German. All the slides and material will be available in English though.
User Researcher at AXA
Stefanie dedicates herself with great enthusiasm to user research. Currently She works as a senior user researcher at AXA. Before that she was responsible for the user research process at siroop (an online marketplace in Switzerland) as well as at the mobile payment solution TWINT. Stefanie has 6 years of expertise in qualitative and quantitative user research methods, writes blog posts and gives talks about user research topics. She loves to bring psychology and data together to find out, what is a best solution for the users.