Problem Discovery and Prioritization

with Alexandra Lung (Pivotal Labs)
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08 May

Problem Discovery and Prioritization

May 8 @ 9:00 - 17:00

In order to create a product people love, start with the problem not with the solution. We’ve all heard this many times, yet it is hard to separate signals from noise when screening tons of data from different sources in order to dig for user problems worth solving. Learn how to gather information in an unbiased way and how to set up a culture of fast-paced learning!

In this hands-on workshop Alexandra will focus on how to get in-depth knowledge of the user and his problems without falling for biases. She will present a toolbox of five super-powers that helps gather user insights, navigate through different types of user information and synthesize the learnings effectively, so that you can prioritize the main user problems to tackle. Alexandra will provide an overview of the steps to take and the data to gather in order to go from problem to vision and to execution into creating a successful product.


Who is it for?

  • Product Managers, UX and all product people at all levels of the management hierarchy.


What We Will Achieve & Practise

  • How to ask the right questions during the exploratory phase
  • How to manage the multitude of user information and synthesize learnings
  • How to prioritize the problems to solve first


Individual Follow-up Coaching Option

To maximize the value of this course for your organization, we offer an additional follow-up coaching (60 minutes, remote) just for you or your team a couple of weeks after the course. That way, you get to ask all the questions that might have popped up once you tried implementing what you learned in this course.

The follow-up coaching is available for CHF 350 and includes 30 minutes of preparation for your specific questions or documents (sent upfront) and 60 minutes of remote coaching via video call for you or your entire product team.

You can book the Follow-up Coaching Option in our booking form once you proceed to the checkout.


All participants will receive a Product Academy Certificate for this course.  



This workshop includes a coffee break with snacks.


Course Language

This workshop will be held in English.



CHF 690

For team discounts and in-house options, feel free to get in touch. 


Class Trainer

Alexandra Lung

Consultant Senior Product Manager at Pivotal Labs, Paris. 


Alexandra is a product leader and a digital transformation expert who’s been in the game for more than 10 years.

Originally from Romania where she worked as a consultant in new business launch. Previously held positions in marketing, communication, product strategy and development and consulting in digital transformation. She’s been building products for years touching various phases of the product lifecycle: user research, business insights, market analysis, financing, product vision, strategy and roadmapping. Alexandra was listed in the top women in Product in Europe 2018 and the elite business women to follow in 2019.

She is focused on helping companies transform the way they build software. She’s a result-driven expert who has extensive knowledge in finding product market fit and gathering deep understanding of the user in order to build a product people will love. She also shares her know-how and stories through talks and workshop all over the world and she mentors and coaches product professionals.




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Regular Ticket
CHF 690.00
4 available

Event Details

Date: May 8 @ 9:00 - 17:00
Time: 9:00 - 17:00
Venue Crowdhouse AG
Address: Lerchenstrasse 24, Zurich
Organizer Name: Product Academy