Prioritization Techniques

with Alexandru Bleau (trivago)
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26 Feb

Prioritization Techniques

26. February 2021 @ 13:00 - 16:30

Product management is all about taking smart decisions – especially when it comes to prioritizing your backlog and selecting the best opportunities to pursue. This workshop will introduce you to different frameworks that will help you feel more confident when it comes to prioritizing. You will learn how to avoid local optima and how to watch out for biases in your decision-making process.


Who is it for?

Product managers, product owners, entrepreneurs and anyone else who wants to take better decisions when it comes to prioritizing work.


Key Takeaways

  • a toolbox of different prioritization frameworks
  • how to frame and back up your decisions
  • how to communicate priorities effectively to different stakeholders
  • how to build the habit of continuous prioritization

What we will achieve

  • find out how to distinguish between good and great opportunities
  • learn about different factors in prioritization decisions
  • a walk-through of various prioritization frameworks such as Kano, cost of delay etc.
  • discuss external factors that can affect prioritization

Hands-on exercises

  • prioritization exercises
  • discussion of selected individual cases


Individual Follow-up Coaching Option

To maximize the value of this course for your organization, we offer an additional follow-up coaching (60 minutes, remote) just for you or your team a couple of weeks after the course. That way, you get to ask all the questions that might have popped up once you tried implementing what you learned in this course. We are going to contact you to set the specific date for your individual follow-up.

The follow-up coaching is available for CHF 350 and includes 30 minutes of preparation for your specific questions or documents (sent upfront) and 60 minutes of remote coaching via video call for you or your entire product team.

You can book the Follow-up Coaching Option in our booking form before proceeding to the checkout.



All participants will receive a Product Academy Certificate for this course.  



CHF 390


For team discounts and in-house options, feel free to get in touch. 



The workshop includes a coffee break with snacks.



Course Language

As soon as there’s one participant enrolled who is not speaking German, the entire workshop will be held in English. All the slides and materials are in English anyway.


Class Trainer

Alexandru Bleau

Product Manager User Profiling at trivago (Düsseldorf)


Alex is a seasoned product manager with over 7 years experience, currently working at trivago on personalisation topics. He has worked on or built advertising products, online services, mobile apps and games and physical, educational and travel products. He’s also had the chance to experience working at companies with 2, 20, 200 and over 1000 employees, trying out various ways of working, frameworks and tools while working onsite, distributed or fully remote with cross-functional teams. He likes bowties and wishes everyone a  “crazy day”. 


Event Details

Date: 26. February 2021 @ 13:00 - 16:30
Time: 13:00 - 16:30
Venue Crowdhouse AG
Address: Lerchenstrasse 24, Zurich
Organizer Name: Product Academy


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Regular ticket
CHF 350.00
15 available