Combining OKRs and Product Execution

with Tim Herbig (Iridion)
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29 Oct

Combining OKRs and Product Execution

29. October 2019 @ 9:30 - 17:30
CHF350 – CHF850

Building products by using agile principles is an effective way to grow a business.

There’s no shortage of frameworks helping us to structure our development processes this way. But all too often, we tend to focus on merely producing more output (aka features) more quickly without considering the actual impact our products need to have in our user’s behavior. Yet we know that clarifying the higher reasoning behind our efforts is one of the most powerful ways to ensure that we build what truly matters.

Therefore, we need an agile goal setting system like Objectives and Key Results (OKR) which not only helps product teams to focus on outcome over output but which also enables true autonomy for them to build the best solutions.


Who is it for?

  • Product Managers, Scrum Masters or Agile Coaches who need to solve challenges between OKR and product processes after a company wide OKR implementation.
  • Executives who are looking to align the product organization with overall strategic company goals.


Key Takeaways

  • why thinking in impacts can drastically change your perspective on product development.
  • what effective OKR are made of and how to use them for setting your team up for working on outcomes instead of features.
  • how to set up your agile product development processes to support thinking and working in outcomes tomorrow.
  • how to incorporate OKR into your agile product processes throughout all levels.

We believe in the individuality of the ‘right’ OKR setup and agile processes. Therefore, we will not only dedicate plenty of time for practical exercises but also for answering questions resulting from your unique situation.


What we will achieve

  • Learning about proven tactics from our own first-hand experiences.
  • The concept of OKR as a learning system with a unique setup per company.
  • Comparing OKR sets with and without outcome-orientation
  • Understanding the concept of theme-based roadmaps and how to combine quarterly goal setting with continuous Product Discovery
  • Work through the process of combining OKR with agile routines and processes like roadmap and sprint plannings.

Hands-on exercises

  • Apply methods how to adjust your own OKR towards higher reasons instead of misusing it for task management
  • Group exercise: Design the individual processes together with other attendees.
  • Case Studies
  • Design Thinking
  • Team Retrospectives


Individual Follow-up Coaching Option

To maximize the value of this course for your organization, we offer an additional follow-up coaching (60 minutes, remote) just for you or your team a couple of weeks after the course. That way, you get to ask all the questions that might have popped up once you tried implementing what you learned in this course. We are going to contact you to set the specific date for your individual follow-up.

The follow-up coaching is available for CHF 350 and includes 30 minutes of preparation for your specific questions or documents (sent upfront) and 60 minutes of remote coaching via video call for you or your entire product team.

You can book the Follow-up Coaching Option in our booking form before proceeding to the checkout.



All participants will receive a Product Academy Certificate for this course.  



CHF 850

For team discounts and in-house options, feel free to get in touch. 


As soon as there’s one participant enrolled who is not speaking German, the entire workshop will be held in English. All the slides and materials are in English anyway.



There will be a 30 minute lunch break with sandwiches and coffee breaks. Water and syrup will be provided throughout the course.


Class Trainer

Sonja Mewes

Founder of Beautiful Future

Sonja is founder and consultant for digital strategy and OKRs at Beautiful Future. She accompanies organizations in the agency and software industry during their implementation and development of individual OKR systems. Sonja fell in love with OKR after over fifteen years of traditional management experiences, that strongly triggered the relevance for new ways of more meaningful working environments. As co-host of the OKR Forum Hamburg she discusses those opportunities though OKRs and other innovative working tools with an inspiring community.



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Event Details

Date: 29. October 2019 @ 9:30 - 17:30
Time: 9:30 - 17:30
Venue 89Grad
Address: Eigerstrasse 12, 3007 Bern
Organizer Name: Product Academy