Economics 101 for Product People

with Tanja Lau (Product Academy)
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25 Jan

Economics 101 for Product People

25. January 2022 @ 9:30 - 16:30
CHF590 – CHF690

Have you ever had a fantastic product idea and the best value proposition, but failed to convince investors, the C-suite and shareholders? Are you lacking a solid business background that allows you to talk numbers with your CFO, truly understand your business model and cashflow?

You are not alone. Many product people feel savvy when it comes to discovering desirability and ensuring feasibility, but are less confident when it comes to business modeling and reporting. In this workshop you’ll dive into relevant financials and economic models that will help you create a sustainable business.

The workshop takes place remotely via zoom and includes several interactive exercises and hands-on homework.


Who is it for?

For all product people and entrepreneurs, with a strong focus on product managers. No specific knowledge required.


Key Takeaways

  • Learn how to drive decision using financial tools
  • Create a solid economic basis to challenge and optimize your product ideas
  • Gain a basic understanding of the tool set to convince your stakeholders

What we will achieve

  • Learn how to differentiate between cashflow, business plan and business model, and why all of them are important
  • Find out how to communicate effectively with C-level executives and other stakeholders when it comes to financial topics.
  • Learn how unit economics can help you with your customer segmentation and product-market fit.
  • Get tips and tricks on how to navigate the financial jungle without getting lost and how to avoid stumbling blocks and focus on case related important numbers.

Pre-reading material and hands-on exercises

  • Pre-reading material on the most important KPIs and how / when to use them
  • A case study that helps you to think like an investor and determine the viability of a business
  • Understanding how to work with leading and lagging indicators
  • Learn how to read a P&L statement with examples for B2B and B2C



Individual Follow-up Coaching Option

To maximize the value of this course for your organization, we offer an additional follow-up coaching (60 minutes, remote) just for you or your team a couple of weeks after the course. That way, you get to ask all the questions that might have popped up once you tried implementing what you learned in this course. We are going to contact you to set the specific date for your individual follow-up.

The follow-up coaching is available for CHF 290 and includes 30 minutes of preparation for your specific questions or documents (sent upfront) and 60 minutes of remote coaching via video call for you or your entire product team.

You can book the Follow-up Coaching Option via email after booking the course.



A Product Academy Certificate for this course can be requested after attending the course. 



Regular Ticket: CHF 690

Early-Bird Ticket: CHF 590 (until November 30, 2021)

For team discounts and in-house options, feel free to get in touch. 



Course Language

As soon as there’s one participant enrolled who is not speaking German, the entire workshop will be held in English. All the slides and materials are in English anyway.


Class Trainers



Sascha Kropf

Head of Global Product Management at Belimed (Zug)

Sascha studied mechanical engineering and has worked in various roles in product development, including Head of R&D and Head of Product Management. With more than 20 years of experience in the B2B and MedTech sector with teams in Switzerland, Germany, USA and China, he has developed a wide range of tools. In addition to team leadership and employee development, Sascha is strongly driven by the opportunity to make a positive impact on business decisions. Sascha holds a Master in Product Management and is specialized in buying centers, business cases, business modeling and product lifecycle management. In his spare time he spent a lot of time as his wife’s business angel (Pet Sitting), today he focuses on learning from his son and from self-reflection.


Tanja Lau

Founder of Product Academy (Bern)

Tanja is founder of the Product Academy as well as an experienced product leader and entrepreneur. She has helped build and scale several start-ups in Madrid, Munich and Zurich and enjoys coaching start-ups and product teams.  She is also co-organizer of the Product Tanks in Zurich and Bern and leading the Swiss chapter of Women in Product.


Event Details

Date: 25. January 2022 @ 9:30 - 16:30
Time: 9:30 - 16:30
Venue Crowdhouse AG
Address: Lerchenstrasse 24, Zurich
Organizer Name: Product Academy


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Regular Ticket
CHF 690.00
10 available
Early-Bird Ticket
CHF 590.00
10 available