4 Hours

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Setting Up Product Marketing

Setting Up Product Marketing


Ruth Wood


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Do we need to hire a product marketer?

Product Marketing accelerates growth while sharpening your product strategy and market fit. But how exactly does it work, and when is the right time to bring a PMM in? In this organisational build vs hire session, we’ll learn more about what the role involves, when to bring it in, and how to set your PMM up for success.  

What we’ll achieve

  • Understand the scope and impact of product marketing, and where the role can fit
  • Segmentation and positioning: how to think like a product marketer, find your target segments and attract more ideal customers
  • Go-to-market: how to launch products and generate continuous engagement
  • Hiring PMMs: What to look for, and how to set them up for success
  • Measuring product marketing: how to pick the right metrics

Who is it for

Product leaders, marketing leaders and early stage founders   

Where and when?

April 20, 2023 from 13.00 till 17.00 CET The course takes place in person in Zurich. The venue will be announced soon.    

Key takeaways

Think like a product marketer, and decide if you need someone to think like that full time    

Your trainer

Ruth Wood has worked as Product Marketing Lead at companies like Beekeeper, Revolut and now Gigs.  


All participants will receive a Product Academy Certificate for this course.  


Special Anniversary Price (only valid on February 27, 2023): CHF 335 (excl. VAT)

Regular Ticket: CHF 450 (excl. VAT)

  For team discounts and in-house options, feel free to get in touch.  

Course Language

The course will be taught in English.  



Our Main Teachers

Ruth Wood

Product Marketing Lead at Gigs

Ruth is a product marketing builder with 5+ years experience in fast-scaling B2B SaaS and fintech companies. She has established and grown PMM teams at Swiss scale-up Beekeeper, Europe’s most valuable fintech Revolut and now Y Combinator and Google-backed telecoms start-up, Gigs. With a broad base of experience across multiple industries, growth stages and PMM […]

Price : from CHF 335 CHF

Max Availability : 8

Difficulty : Beginner Intermediate

Location : Zurich

Typology : English