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Prioritization in Practice

Teacher

Tanja Lau

Agile Product Management Product Development Stakeholder Management Strategy

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The features we build today will decide if our customers and users will be hooked to our product in the long-term. This online course is focused on one of the most difficult and critical skills that product managers should master: the art of prioritization and identifying which feature to build and which to push for later or simply drop from the roadmap. We will first start by identifying the different level of product initiatives and the prioritization challenges associated to each level. Together we will discuss how to rank features by their impacts and added values using frameworks and techniques. Among the various frameworks, we will practice the opportunity solution tree, RICE and User Story Mapping frameworks in some concrete examples. Mastering the art of prioritization and decision making will help you select more confidently the products and features to build and communicate your choice more assuredly to your team and your stakeholders.

Where & When?

The next course is fully booked. If you are interested in future editions, please reach out to us. We also offer this course as in-house training upon request.

Who is it for?

Product managers, product leaders (like Head of Product, CPOs) and other product people interested in getting more comfortable choosing among a long list of features and products to build.

Key Takeaways

How to prioritize features by value and expected impact
How to categorise Product initiatives to select the right prioritization framework
How to craft an Opportunity Solution Tree
When and how to best use the (R)ICE model
How to manage your backlog
How to confidently communicate prioritized list with your team and stakeholders

Course Language

This workshop will be held in English.

Certificate

All participants are going to receive a Product Academy Certificate for attending this course.

Price

Regular Ticket: CHF 690 (excl. 7.7% VAT)
Special Anniversary Price (only valid on February 27, 2023): CHF 520 (excl. 7.7% VAT)

Tags : prioritization

Our Main Teachers

Tanja Lau

Founder of Product Academy

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At Product Academy, Tanja is combining her passion for continuous learning with her professional background as product leader. As founding partner of start-ups in Munich, Madrid and Zurich, she has gained valuable entrepreneurial experience which she passes on in her classes and as public speaker on various occasions. She was listed among the top 50 […]

Nesrine Changuel

Senior Product Manager at Google

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Nesrine is a passionate and experienced Product Manager. She has managed highly visible consumer products for the past nine years focusing on strategic initiatives that distil deeply ingrained aspects of media experience into simple, fun, and useful features. Currently, she is working as Senior Product Manager at Google, where she is focusing on increasing productivity […]