PM Boost Program

22-08-2022

4 Workshop Days

per person /
CHF

starting at 1'590

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PM Boost Program

PM Boost Program

Teacher

Tanja Lau

Category

Agile Product Management

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Accelerate your learning curve and boost your product career with a tailored combination of workshops and individual mentoring! This program will help you take better decisions in product and set up your team for dual-track discovery and delivery.

  DOWNLOAD CURRICULUM  

For Whom?

This program is for you if...
  • you would liket to transition to product management and build up the confidence to apply for your dream job
  • you are a (junior) PM/PO who wants to boost their seniority and build better products
  • you are an experienced PM or PO who would brush up their skills with the latest product management methodology
 

Trainer Crew

Our trainers and mentors are experienced product leaders who practice the art of product management at companies like Google, Zalando, Trivago, Booking.com, Airbnb and more. Please check the trainer section on this page to see the workshop trainers and refer to our Crew page for the full line-up of mentors.    

What's included?

  • 3 full-day workshops on Product Discovery, Hypothesis-Driven Product Management and Prioritization in Practice (mandatory)
  • 1 bonus workshop to choose from a range of topics
  • four individual 60-minute coaching sessions
  • preparation material at home (including articles, videos and exercises)
 

Curriculum

You are in for four interactive workshop days filled with the latest practices in lean product management. (By the way: the workshops can also be booked individually in our open workshop program).  

BASE WORKSHOPS
  • November 15, 2022: Prioritization in Practice (with Tanja Lau, Founder of Product Academy, & Nesrine Changuel, Senior PM at Google)
  • September 6, 2022: Hypothesis-Driven PM (with Tanja Lau, Founder of Product Academy)
  • August 22, 2022: Product Discovery (with Kristina Walcker-Mayer, CEO & CPO of Nuri, ex-Zalando)
  BONUS WORKSHOPS (choose one from the list)
  • September 21, 2022: OKRs for Product People (with Alexandru Bleau, Head of Alternative Monetization at trivago)
  • October 18, 2022: Economics 101 (with Sascha Kropf, Head of Product at EAO)
  • November 1, 2022: Outcome-Based Roadmapping (with Tanja Lau, Founder of Product Academy)
DOWNLOAD CURRICULUM  

Dates

  • In the Summer Edition your program will start with the Discovery Workshop in August and run until November 2022.
  • Your four mentoring sessions can be scheduled between you and your mentor between July and November 2022.
Application due date is May 31, 2022  

APPLY FOR PM Boost 2022  

Price

CHF 1'590 special scholarship rate We are on a mission to foster diversity in product and offer partial scholarships to support women, participants paying for their own education and start-ups. With a partial scholarship you are saving over CHF 2'400 on the regular corporate price. In addition, if you are working in Switzerland you can apply for the  Boost Program by Digital Switzerland. This way, several students have been able to secure additional CHF 1'000 of funding for their tuition. Your application for this grant is indepentend from Product Academy and there is no guarantee from our side you will get it, but it is worth a try 🙂
 
 
CHF 1'990 (per person) Buddy Rate (excl. VAT)
Sign up with a peer and save CHF 500 on your tuition! You can mention your buddy in the application form to qualify for this special rate.  
CHF 2'490 regular corporate price (excl. VAT)
 
This is the unique learning experience included in the price:
  • 3 full-day workshops (online) on Prioritization, Product Discovery & Hypothesis-Driven PM
  • 1 bonus workshop to choose from a list of topics
  • four individual coaching sessions
  • preparation material to study at home (about 4 hours of prep work per workshop day)
  • Product Academy Certificate upon completion of program
 

Application

All our trainers and mentors are dedicating a lot of passion and time to this program. Therefore, we expect our participants to make the most out of this great opportunity. The learning experience highly depends on your preparation and active participation in class. Here is how you apply and what we ask in return:

  • Be able to attend all mandatory workshops. In case you have already taken one of the mandatory workshops, you can switch it for an additional bonus workshop.
  • Complete all reading and homework assignments prior to the course (expected workload about 4 hours per workshop).
  • Coordinate and attend your mentoring sessions with your mentor.
  • Active participation in class.
The application process includes filling out an online form. Once you are accepted into the program, you will be asked to fill out a matching survey in order for us to find the best mentor for you.
Application due date is May 31, 2022 for the Summer Edition!    

APPLY FOR PM Boost 2022  

Our Main Teachers

Tanja Lau

Gründerin der Product Academy
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Mit der Gründung der Product Academy verbindet Tanja ihre Leidenschaft für kontinuierliches Lernen mit ihrem beruflichen Hintergrund als Product Leader. Als Gründungspartnerin von Start-ups in München, Madrid und Zürich hat sie wertvolle unternehmerische Erfahrungen gesammelt, die sie in ihren Kursen und als Speaker bei verschiedenen Anlässen weitergibt. Zuvor war sie als Senior Consultant bei Unic […]

Sascha Kropf

Head of Global PM at Belimed
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Sascha studied mechanical engineering and has worked in various roles in product development, including Head of R&D and Head of Product Management. With more than 20 years of experience in the B2B and MedTech sector with teams in Switzerland, Germany, USA and China, he has developed a wide range of tools. In addition to team […]

Sascha Kropf

Head of Global PM at Belimed
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Sascha studied mechanical engineering and has worked in various roles in product development, including Head of R&D and Head of Product Management. With more than 20 years of experience in the B2B and MedTech sector with teams in Switzerland, Germany, USA and China, he has developed a wide range of tools. In addition to team […]

Tanja Lau

Founder of Product Academy
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At Product Academy, Tanja is combining her passion for continuous learning with her professional background as product leader. As founding partner of start-ups in Munich, Madrid and Zurich, she has gained valuable entrepreneurial experience which she passes on in her classes and as public speaker on various occasions. She was listed among the top 50 […]

Tanja Lau

Founder of Product Academy
VIEW PROFILE

At Product Academy, Tanja is combining her passion for continuous learning with her professional background as product leader. As founding partner of start-ups in Munich, Madrid and Zurich, she has gained valuable entrepreneurial experience which she passes on in her classes and as public speaker on various occasions. She was listed among the top 50 […]

Kristina brings 11 years of digital experience to her current role as CEO at Nuri, an online bank based in Berlin. At the beginning of her career, Kristina worked as Mobile Consultant and Account Manager for Aperto Move and icon mobile, building up mobile strategies and creating innovative mobile solutions for major clients in the […]

Kristina brings 11 years of digital experience to her current role as CEO at Nuri, an online bank based in Berlin. At the beginning of her career, Kristina worked as Mobile Consultant and Account Manager for Aperto Move and icon mobile, building up mobile strategies and creating innovative mobile solutions for major clients in the […]

Alexandru Bleau

Head of Alternative Monetization at Trivago
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Alex is a seasoned product manager with over 8 years experience, currently working at trivago on personalisation topics. He has worked on or built advertising products, online services, mobile apps and games and physical, educational and travel products. He’s also had the chance to experience working at companies with 2, 20, 200 and over 1000 […]

Alexandru Bleau

Head of Alternative Monetization at Trivago
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Alex is a seasoned product manager with over 8 years experience, currently working at trivago on personalisation topics. He has worked on or built advertising products, online services, mobile apps and games and physical, educational and travel products. He’s also had the chance to experience working at companies with 2, 20, 200 and over 1000 […]

Julia Bastian

VP Product bei Alasco
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Julia ist aktuell VP Product bei Alasco, einem schnell skalierenden Proptech aus München. Ihre Leidenschaft liegt hierbei insbesondere in der Product Discovery. In ihrem vorherigen Job als Innovationsberaterin hat sie viele verschiedene Unternehmen (in der Finanz- Automobil- oder Tourismusbranche) dabei unterstützt, neue Produkte & Services kundenzentriert zu entwickeln, zu testen und umzusetzen. Dadurch greift sie […]

Julia Bastian

VP Product bei Alasco
VIEW PROFILE

Julia ist aktuell VP Product bei Alasco, einem schnell skalierenden Proptech aus München. Ihre Leidenschaft liegt hierbei insbesondere in der Product Discovery. In ihrem vorherigen Job als Innovationsberaterin hat sie viele verschiedene Unternehmen (in der Finanz- Automobil- oder Tourismusbranche) dabei unterstützt, neue Produkte & Services kundenzentriert zu entwickeln, zu testen und umzusetzen. Dadurch greift sie […]

Jasmine Comi

Lead Product Manager at TUI Musement
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Once Jasmine completed her Master of Science in Economics and Management of Innovation and Technology, she knew she wanted to create things and have an impact. Back in 2016, she started in Ferrero in their supply chain department to help on a new project to speed up replenishment cycles. After the project was completed, she […]

Jasmine Comi

Lead Product Manager at TUI Musement
VIEW PROFILE

Once Jasmine completed her Master of Science in Economics and Management of Innovation and Technology, she knew she wanted to create things and have an impact. Back in 2016, she started in Ferrero in their supply chain department to help on a new project to speed up replenishment cycles. After the project was completed, she […]

Accelerate your learning curve and boost your product career with a tailored combination of workshops and individual mentoring! This program will help you take better decisions in product and set up your team for dual-track discovery and delivery.   DOWNLOAD CURRICULUM   For Whom? This program is for you if… you would liket to transition […]

Chiedza Muguti

Head of Product at Penta
VIEW PROFILE

Chiedza is a committed and motivated servant leader of high performing product teams that continuously deliver successful outcomes based on collaborative ways of working and creative solution driven thinking. She is an assiduous Product Leader adept at growing and coaching teams in established corporates and scaling organisations, developing and implementing end to end organisational processes; […]

Chiedza Muguti

Head of Product at Penta
VIEW PROFILE

Chiedza is a committed and motivated servant leader of high performing product teams that continuously deliver successful outcomes based on collaborative ways of working and creative solution driven thinking. She is an assiduous Product Leader adept at growing and coaching teams in established corporates and scaling organisations, developing and implementing end to end organisational processes; […]

Regula Marti

Head of News Product Management at Tamedia
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Regula is a product manager in the media industry, passionate about being in the intersection of technology, journalism and engaged users. She currently leads the product team for the news sites of Tamedia, including Tages-Anzeiger, Berner Zeitung and Tribune de Genève. She has been with the company for over 5 years, working in various product […]

Regula Marti

Head of News Product Management at Tamedia
VIEW PROFILE

Regula is a product manager in the media industry, passionate about being in the intersection of technology, journalism and engaged users. She currently leads the product team for the news sites of Tamedia, including Tages-Anzeiger, Berner Zeitung and Tribune de Genève. She has been with the company for over 5 years, working in various product […]

Sandra Juras

Senior PM at Personio
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As a self-taught Product Manager, Sandra knows how it is to learn on the job while going through and driving an agile transformation in a company. She strongly believes that Product Thinking shouldn’t stop with building a product but is a mindset on how to solve problems that deliver business value that needs to span […]

Accelerate your learning curve and boost your product career with a tailored combination of workshops and individual mentoring! This program will help you take better decisions in product and set up your team for dual-track discovery and delivery.   DOWNLOAD CURRICULUM   For Whom? This program is for you if… you would liket to transition […]

Sandra Juras

Senior PM at Personio
VIEW PROFILE

As a self-taught Product Manager, Sandra knows how it is to learn on the job while going through and driving an agile transformation in a company. She strongly believes that Product Thinking shouldn’t stop with building a product but is a mindset on how to solve problems that deliver business value that needs to span […]

Cosima Lefranc

Head of Product at TestingTime
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Cosima doesn’t just talk the talk, she walks the walk. She develops great technological products, which are both desired and bought by customers. She ensures the success of the product and new product features as well as sustains the success by talking regularly to the users. With a dual background in Business Intelligence and Quantitative […]

Cosima Lefranc

Head of Product at TestingTime
VIEW PROFILE

Cosima doesn’t just talk the talk, she walks the walk. She develops great technological products, which are both desired and bought by customers. She ensures the success of the product and new product features as well as sustains the success by talking regularly to the users. With a dual background in Business Intelligence and Quantitative […]

Accelerate your learning curve and boost your product career with a tailored combination of workshops and individual mentoring! This program will help you take better decisions in product and set up your team for dual-track discovery and delivery.   DOWNLOAD CURRICULUM   For Whom? This program is for you if… you would liket to transition […]

Jakob Gehring

Product Lead Growth at mobile.de
VIEW PROFILE

Jakob Gehring can look back on more than two decades working with digital products. Starting his career in engineering, he transitioned into product management to combine his desire to understand the user with his passion for data. Over the years, he worked for different company sizes and industries while freelancing or being an employee. In […]

Jakob Gehring

Product Lead Growth at mobile.de
VIEW PROFILE

Jakob Gehring can look back on more than two decades working with digital products. Starting his career in engineering, he transitioned into product management to combine his desire to understand the user with his passion for data. Over the years, he worked for different company sizes and industries while freelancing or being an employee. In […]

Aïda Centelles

Director Product Marketing, Process Intelligence @SAP Signavio
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Aïda is a product management and product marketing leader with a passion for strong product strategy. Having worked on a range of successful products and services at companies such as SAP, Bosch, Blue Yonder or Sage, she currently serves as Director for Process Intelligence Product Marketing at SAP. Prior to this role, she worked at […]

Aïda Centelles

Director Product Marketing, Process Intelligence @SAP Signavio
VIEW PROFILE

Aïda is a product management and product marketing leader with a passion for strong product strategy. Having worked on a range of successful products and services at companies such as SAP, Bosch, Blue Yonder or Sage, she currently serves as Director for Process Intelligence Product Marketing at SAP. Prior to this role, she worked at […]

Yves Studer

Head of Consumer Segment at Homegate.ch
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Yves works for Switzerland’s largest real estate platform homegate.ch at Tamedia. He started as a Senior Product Manager, then transitioned into the role of Head of Product Management and now leads the B2C segment. Whether it is being a co-founder in startups or as a consultant for SPI-listed corporations, he is passionate about building commercially […]

Yves Studer

Head of Consumer Segment at Homegate.ch
VIEW PROFILE

Yves works for Switzerland’s largest real estate platform homegate.ch at Tamedia. He started as a Senior Product Manager, then transitioned into the role of Head of Product Management and now leads the B2C segment. Whether it is being a co-founder in startups or as a consultant for SPI-listed corporations, he is passionate about building commercially […]

Albert Dias

Product Manager at Google
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Albert began his career by building award-winning digital products for companies like Adidas, Emirates and Mercedes. In 2008, he co-founded a $100mn travel e-commerce company, where he served as its Chief Product & Technology Officer. In 2020, he joined Google to manage ML products for the world’s largest video sharing platform – YouTube.

Albert Dias

Product Manager at Google
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Albert began his career by building award-winning digital products for companies like Adidas, Emirates and Mercedes. In 2008, he co-founded a $100mn travel e-commerce company, where he served as its Chief Product & Technology Officer. In 2020, he joined Google to manage ML products for the world’s largest video sharing platform – YouTube.

Magnus Hofer

Director of Product Crowdhouse
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Magnus Hofer

Director of Product Crowdhouse
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Hélène Mory-Levert

Head of Product at Zenjob
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Hélène recently joined Zenjob as Product Leader for Machine Learning and Customer Journey. Prior to that, she has been driving product at Delivery Hero and in Zalando’s Sizing team, discovering and launching innovative machine learning based size guidance that helps customers find the right size online. She has been an advocate of machine learning based […]

Hélène Mory-Levert

Head of Product at Zenjob
VIEW PROFILE

Hélène recently joined Zenjob as Product Leader for Machine Learning and Customer Journey. Prior to that, she has been driving product at Delivery Hero and in Zalando’s Sizing team, discovering and launching innovative machine learning based size guidance that helps customers find the right size online. She has been an advocate of machine learning based […]

Price : starting at 1'590 CHF

Max Availability : 12

Difficulty : Beginner Intermediate

Location : online

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