Hypothesis-Driven PM in B2B

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Build – Measure – Learn. It all sounds so simple in theory. Yet so many of us are trapped in some sort of feature factory. This online course is focused on one of the hardest and most valuable skills in product: asking smart questions, framing them as hypotheses and deciding which experiments and opportunities to pursue. Learn more about how to uncover risky assumptions in B2B.

We will discuss how to work with hypothesis on a daily basis, how to trigger relevant decisions and how to contribute to transforming your company into a learning organization.

Our homework assignment and pre-reading material will help us maximize the value we create in class.  

Where & When?

This course is taking place online via zoom on April 24, 2023 from 13.00 till 17.30 CET as part of our B2B PM Masterclass. Currently, it is only possible to register for the entire program. Apply by March 15, 2023!
In case you would like to only attend this workshop on Hypothesis-Driven PM, please apply for our open workshop on March 21, 2023.

DOWNLOAD B2B PM MASTERCLASS CURRICULUM


APPLY NOW FOR OUR B2B PM MASTERCLASS!

Who is it for?

Product managers, product leaders (like Head of Product, CPOs) and other product people interested in escaping the feature factory and finding product-market fit by asking the right questions.

Key Takeaways

• how to write useful hypotheses in B2B
• how to prioritize hypotheses by dealing with risk and assessing opportunities
• introduction to dual-track discovery and delivery

What we will achieve

• Acquire a systematic framework for working with hypothesis-driven product management
• Heighten your awareness of the importance of asking the right questions in the right way
• Discuss ways to work towards building a learning organization

Hands-on exercises

• including one homework assignment and pre-reading material
• writing hypotheses and setting up a hypothesis backlog
• working on real examples from your B2B company

 

Course Language

As soon as there’s one participant enrolled who is not speaking German, the entire workshop will be held in English. All the slides and materials are in English anyway.

Application

 
DOWNLOAD B2B PM MASTERCLASS CURRICULUM


APPLY NOW FOR OUR B2B PM MASTERCLASS!

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